In that moment was born the idea of a neverending stream of content that would come to you from your friends. They wouldn’t have to do anything and neither would you, except to open the taps and let it flow. We’re all listening to music and watching videos all the time, so why not share them automatically? No more hunting around from web page to web page, trying to figure out what’s new and searching for things to forward along. That’s like taking a bucket down to the lake to get your drinking water. Just get indoor plumbing for heaven’s sake.
It gets better.
RIPL’s 23rd-century filtration systems remove unpleasant odors and infectious agents from your content stream, delivering nothing but pure, fresh music and video with the taste you like. Face it, some of your best friends are clueless about music. It doesn’t take long for RIPL to learn that and filter them out—or their music anyway. The same goes for movies and videos and blogs and photographs and even the ads. If you respond to something, you get more like it. If you don’t, you get less. The more you use RIPL, the better it works. It starts reading your mind.
And whatever you like goes to your friends. If they like it, it goes to their friends…and to their friends after that. That’s the RIPL effect. You might attract a following just by being yourself!
We could go on. How every item comes with its own chat window, so you can talk to your friend on the spot about that video without switching to some other application. How the coolest recording artists we know are using RIPL to connect with their fans. How you can put a RIPL shower head right on your MySpace page to show off all the cool people and content that make up your world. And it’s all free and legal.
As in life, it doesn’t work too well if you have no friends. No, RIPL isn’t trying to be the next whizzy social network. Everyone is already in lots of networks, and before long it’s going to start looking like one big network anyway. To RIPL it’s all just plumbing. All you have to do is connect RIPL to the networks you already have and you’ll be tapped into the flow.
It’s time to dive in. Get your account, download RIPL, add friends, play some music, just be yourself and start making waves! We can’t wait to see what you do.
The RIPL team
 Bill Messing - Founder and CEO Founder and CEO Bill Messing served over 9 years at Microsoft, where he developed advertising and promotional systems and services at MSN. In that role he created and optimized the inventories that helped make MSN a network. Previously he developed programming and interface concepts for the company's interactive TV platform. He has a production background in movies, TV advertising and book publishing in the US and China. He left Microsoft in 2003 for Classmates Online, where he restructured and redesigned the site as VP of Production & Programming and developed product strategy contributing to the sale of the company to United Online (NASDAQ:UNTD) in 2004 for $140 million. He is a graduate of Dartmouth College. |
 Rob Green - Senior Vice President As Senior Vice President, Business and Corporate Development, Rob Green leads RIPL's strategic development through innovative financing, strategic and tactical partnerships, as well as licensing and intellectual-property management activities. Mr. Green served as Senior Vice President of Business Development and Strategy for Nine Systems, which was acquired by Akamai (NASDAQ:AKAM) for $160 million. Previously Green was Group Manager of Business Development for Microsoft, where he was responsible for the global advancement of Windows Media Technologies in the Broadcast Television and Content Distribution Network (CDN) markets. Mr. Green serves on the Board of Directors at Abacast Technologies, a Portland-based internet content distribution company. He holds a BA in Economics from Indiana University. |
 Russ Ryan - Vice President of Engineering Vice President of Engineering Russ Ryan is responsible for overseeing software engineering for RIPL's dynamic media distribution network. Ryan joined RIPL from Real Networks, where he was General Manager for Desktop Products including the recent release of Real Player 11. His experience in software engineering spans over 25 years including two tours at Microsoft, where he shipped Microsoft C and LAN Manager 1.0 and later returned to work on the Common Language Runtime and Visual Studio. He was Vice President of Development for Chili!Soft, acquired by Sun Microsystems, and CEO and Co-Founder of Centric Development. He holds a BSEE from Rutgers and an MSE from Princeton University. |
 Eda Leung - Product Architect Product Architect Eda Leung brings extensive experience defining, designing and managing community and commerce web sites. She served as Executive Producer at Classmates and managed web design and development projects for Neiman Marcus and Eddie Bauer while at Fry Multimedia. Her background includes work in design, production and information architecture at Sun, Netscape, Silicon Graphics and Peoplesoft. |