RIPL offers unique opportunities for savvy marketers. With RIPL's User-Selected Advertising program (USA), users select which advertisers to affiliate with in their Profile's, generating important new kinds of preference data. Every selection amounts to an endorsement for the advertiser, which quickly propagates throughout the user's network. Instead of blocking out the advertising, RIPL's users take partial ownership of it.

RIPL addresses the problems of brand advertising on social networks head-on by effectively disconnecting advertising directly from user generated content. This improves brand security for advertisers. With its invitation-only design, RIPL supports the integrity of great brands and helps insure that your message is displayed in a more favorable environment than other alternatives.

In addition to user Profile based ad inventory, the RIPL Receiver offers unique time-based ads in a streaming and motion based environment. RIPL also supports select rich-media formats.

RIPL works its magic with a varied selection of IAB-standard units:

• Rectangle 180x150 (20K maximum file size)
• Square Pop-up 250x250 (20K)
• Wide Skyscraper 160x300 (30K)

Animations may loop no longer than 5 seconds, and repeat 3 times.

To learn more about advertising on RIPL, please email advertising@ripl.com .