Developing with RIPL

TURN SOCIAL ACTIVITY INTO BUSINESS RESULTS

What can you do with RIPL?

RIPL makes it easy for partners to incorporate advanced social-media and reporting features into web sites and applications. With its extensive social API and the flexibility afforded by its javascript library, RIPL can help deliver on a wide range of business objectives in distribution, discovery and analytics for video, music, ads and merchandise. Like what? Well, here are some examples:

  • Grow your reach with real-time user-to-user distribution and redistribution of your content
  • Develop and display rich user profiles reflecting content activity across multiple domains
  • Use RIPL's collaborative filtering capabilities to recommend content and merchandise and increase clickthrough
  • Recommend people who share a particular user's interest profile... filter by gender, distance, age and more!
  • Use RIPL's reporting suite to compare performance of creative executions, get demographics, and identify your top performers
  • Identify, contact and cultivate super-users who have proven influential for your product or brand
  • Track response patterns on your content spanning Twitter, Facebook and other sites and start building the social graph around your product
  • Use RIPL widgets to let users syndicate their activity streams in real time
  • Create an iPhone, mobile, or set-top box app and let users stream their experiences to the web

Qualified developers can use the RIPL API to pass data to the RIPL processor/syndicator engine and obtain relevant data in return. The RIPL javascript library provides an even simpler alternative that delivers rendered content in a flexible graphic design. Both solutions support automatic syndication based on usage patterns and preferences.

It's easy to get started. Just review the documentation here on the developer site. When you're ready to give it a workout, request a developer key. You can be up and running with all-new capabilities in no time.


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