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We all know the promise... your new campaign strikes a chord, consumers start forwarding the creative to their friends, and next thing you know you're Guru of the Week, getting interviewed for Ad Age about your blowout results. The question is, how did it happen, and what do you do for an encore?
{Don't feel bad if you're drawing a blank.}
Most marketers have little insight on who's actually advancing their message, or how they're going about it. Reporting systems are primitive, viral effects just happen (or not), and often the best you can do is throw a bunch of stuff out there and play the odds.
RIPL changes all that, making viral effects visible, measurable, and actionable. For the first time, get-it marketers and their agencies can:
- track where and how their content is propagating in near-real time
- make sure the audience for the creative is lining up with brand objectives
- compare viral coefficients for each execution and ride the winners
- identify and even contact the influentials who are making the market for the brand
How?
RIPL turns consumers into endorsers for their favorite brands, automatically. Even just by consuming your content, they pass it along to their friends and followers. And the respondents pass it along in turn, generation after generation. That's the RIPL Effect.SM
And as your content spreads, it phones home to tell the story of its travels. How fast is it moving? How far is it going? How broad is its appeal, and to whom? Whose endorsements are most effective?
The answers matter, because out there in the network are thousands of people who are not only passionate about your brand but demonstrably influential with their peers about it as well. And nothing would please them more than to hear from you directly. Advertisers purchasing RIPL impressions on a CPM basis gain the ability to identify and communicate with these influentials directly.
RIPL works with all the major online networks, embedding your creative naturally in the everyday flow of content between friends. Don't worry too much about format, as RIPL accepts almost any kind of conventional ad unit, other imagery or video. Your impressions appear in an engaging rich-media display environment that works to separate advertiser messages from background noise and promote focus on your brand.
Better yet, RIPL's viral-media features are now available on a private-label basis via the RIPL API, allowing clients to RIPL-enable their own pages and applications invisibly. For clients who want the simplicity of a cut-and-paste solution with little or no design overhead, most features are embeddable via the RIPL widget framework too.
IS IT TIME TO GET REAL WITH YOUR VIRAL MARKETING PLANS?
To learn more, just drop an email to advertising@ripl.com and we'll help you get started today.
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