Ripl Poet Laureate

Do you find joy in a distinctive turn of phrase? Can you bounce from doggerel to prose to a lovely sonnet about a midwinter’s eve? Do you enjoy investigating a life in its context to find the beauty throughout? Can you share that beauty with readers in such a way as to inspire and promote empathy and compassion?

Ripl cordially invites you to share with us and with our millions of customers and prospective users your love of the written word. We would love to sponsor your search for the perfect descriptor, for the connotation that delivers the fullness of your perception and sensations with our courageous customers. Come and share your knowledge of the art of writing, that most powerful and rich of communication media.

Ripl is building the leading marketing platform for very small businesses and community organizations. As a team (about 20 of us, each of us growing, and our numbers growing as well), we are loving, passionate, effective and resilient. We value grit, courage, drive, and integrity. Our ambition is to be great; to achieve that, we are looking for great people to join our cause. Our mission is to deliver communications and marketing software that drives the success and sustainability of our customers’ businesses, making it simpler and more beautiful for them to express their passion and purpose. These courageous people have made the leap to create something new, and we sincerely want to join them, and offer what help we can.

As Ripl’s poet laureate, you will use your skill with words to build connections between Ripl and its customers, both new and old. You will share your love of story by telling the stories of hundreds of our customers via our blog and social media channels. You will share your love of the perfect word by creating the most effective hook that intrigues a new customer into giving Ripl a try. You will build compelling narratives, beautiful story arcs and heroic conclusions. You will discover new, more creative ways of sharing information, bringing beauty to the learning process.

You will turn marketing communications into a literary art form.

We believe effective, truthful, efficient and powerful communications is the best marketing.

We consider poetry to be the highest use of words, and aim to take the medium even higher through the effective use of imagery and motion, sound and other emergent media. Moreover, our poet laureate will write poems of this type that millions of users will use at the core of their own poetry.

Today at Ripl we ourselves use emails, blog posts, social media marketing, and our website to engage our current Ripl users and attract new Ripl free trial users to our service. We also use paid digital advertising, including short videos and image ads with “hook line” captions, to generate awareness among potential new customers. We also use press releases and promotional customer referral campaigns to create broader brand awareness for Ripl online. All of these activities require consistent daily, weekly, and monthly writing with our voice and tone. Now we want to make them great, which is where you come in!

To enjoy success in this role you must enjoy the hunt for the story and an empathy for its characters, as any talented investigative journalist or great novelist would. You must also enjoy the beauty of the written word, as your devotion to creative writing would portray. Finally, an ability to collaborate with a visual designer to create art that transcends the written and the visual alone and together is highly desired. More experience in the above helps, but we are primarily looking for someone who has the drive, courage, and integrity to help us take our written communication to the next level.

A typical day in the role at Ripl may include:

  • Collaborating with the team on marketing direction
  • Visiting with customers to research storylines that would resonate with other customers
  • Writing a blog post about a relevant marketing topic
  • Brainstorming advertising hooks with visual designers and advertising leads
  • Dropping some Haiku’s into our social media feeds
  • Helping our marketing team pick the topic for the next weekly newsletter
  • Making a Ripl that captures an inspiration
  • Providing help on the best way to communicate a statement within the Ripl app

Come and join us as we build a company that innovates both within and without; a company that treasures team, collaboration and love and a company that provides freedom for people with passion.

Interested? Will you share some of your writing with us? Send it to

And it was at that age … Poetry arrived
in search of me. I don’t know, I don’t know where
it came from, from winter or a river.
I don’t know how or when,
no they were not voices, they were not
words, nor silence,
but from a street I was summoned,
from the branches of night,
abruptly from the others,
among violent fires
or returning alone,
there I was without a face
and it touched me.

I did not know what to say, my mouth
had no way
with names,
my eyes were blind,
and something started in my soul,
fever or forgotten wings,
and I made my own way,
that fire,
and I wrote the first faint line,
faint, without substance, pure
pure wisdom
of someone who knows nothing,
and suddenly I saw
the heavens
and open,
palpitating plantations,
shadow perforated,
with arrows, fire and flowers,
the winding night, the universe.

And I, infinitesimal being,
drunk with the great starry
likeness, image of
felt myself a pure part
of the abyss,
I wheeled with the stars,
my heart broke loose on the wind.

"Poetry" by Pablo Neruda