Updated: Jan 17
Just because February is the shortest month of the year doesn't make it any less important for your content. This calendar will help you plan your social media content for your small business.
Use our social media content calendar for tracking important dates in February. Build out your social media content calendar for the month and get inspired when you're unsure of what to post.
Click on any of the dates below to jump to the day or keep scrolling for important days and hashtags in February 2023, as well as social media post templates and template collections for every day this month. You can access the entire template collection by clicking here.
February social media template collection
Wednesday, February 1st 2023: Black History month begins
February is Black History Month! Here is your calendar to celebrate everything from Black history to supporting Black-owned businesses with your social audience.
Black History month hashtag:
Black History month social media post template:
Thursday, February 2nd 2023: Groundhog Day
Will he see his shadow? Only time will tell!
Groundhog Day hashtag:
Groundhog Day social media post template:
Friday, February 3rd 2023: Post about your favorite Black-owned business
What Black-owned businesses are your favorite to support? Give them a shoutout on social and let your followers know about their business.
Black-owned business hashtag:
Black-owned business social media post template:
Saturday, February 4th 2023: World Cancer Day
World Cancer is a day to raise awareness of cancer and to encourage its prevention, detection, and treatment. Bring awareness of causes important to you by sharing a post.
World Cancer Day hashtag:
World Cancer Day social media post template:
Saturday, February 4th 2023: Rosa Parks Day
Rosa Parks Day celebrates the achievements of Rosa Parks who is known as “The Mother of the Civil Rights Movement.”
Rosa Parks Day hashtag:
Rosa Parks Day social media post templates:
Sunday, February 5th 2023: Celebrate inspirational African Americans
In honor of Black History Month, share a post showing influential Black Americans that inspire you.
Celebrate inspirational African Americans hashtag:
Celebrate inspirational African Americans social media post templates:
Monday, February 6th 2023: Advertise your Valentine's Day specials
Valentine's Day is just a few days away. Remind your followers to make their plans or purchase their gifts for that special someone.
Valentine's Day specials hashtag:
Valentine's Day specials social media post template:
Tuesday, February 7th 2023: Celebrate Children's Mental Health Week
Celebrate Children's Mental Health week to help support and better understand how to support children's mental health.
Children's Mental Health Week hashtag:
Children's Mental Health Week social media post template:
Thursday, February 9th 2023: National Pizza Day
How do you take your slice? Share your favorites or your pizza specials in honor of National Pizza Day.
National Pizza Day hashtag:
National Pizza Day social media post template:
Friday, February 10th 2023: Post about self-love
In the spirit of Valentine's Day, show yourself some love and encourage your followers to celebrate themselves by practicing self-love and self-care.
Self-love social media post template:
Saturday, February 11th 2023: International Day of Women & Girls in Science
While women have made progress towards increasing their participation in higher education, they are still under-represented in science fields. International Day of Women and Girls in Science is a day of bringing awareness and celebrating their contributions.
International Day of Women & Girls in Science hashtag:
International Day of Women & Girls in Science social media post template:
Sunday, February 12th 2023: Share your Big Game picks
The big game means food, drinks, friends, and some good old-fashioned rivalry. Post your bar specials or who you're rooting for on social.
Big Game hashtag:
Big Game social media post template:
Monday, February 13th 2023: Galentine's Day
This bit from an episode of Parks and Recreation turned real holiday is a great time to show the amazing women and women-identifiers in your life how much you care and appreciate them.
Galentine's Day hashtag:
Galentine's Day social media post templates:
Tuesday, February 14th 2023: Valentine's Day
On this day of love, let your customers know how much you appreciate them.
Valentine's Day hashtag:
Valentine's Day social media post template:
Friday, February 17th 2023: Random Acts of Kindness Day
There are a plethora of ways to celebrate Random Acts of Kindness day—paying for a stranger's coffee, surprising your partner, or supporting a small business! Encourage your followers to celebrate with you.
Random Acts of Kindness Day hashtag:
Random Acts of Kindness Day social media templates:
Monday, February 20th 2023: National Love Your Pet Day
As if you needed another excuse to share sweet snaps of your pet online, National Love Your Pet Day is the perfect time to share!
National Love Your Pet Day hashtag:
National Love Your Pet Day social media post template:
Monday, February 20th 2023: President's Day
Presidents' Day is celebrated every year on the third Monday of February. All presidents in American history are remembered and honored for their work in making America the country it is today.
President's Day hashtag:
Share news and updates social media post template:
Tuesday, February 21st 2023: Mardi Gras
Mardi Gras is the celebration to kick off the Lent season. Create a post to celebrate on your feed.
Mardi Gras hashtag:
Mardi Gras social media post template:
Wednesday, February 22nd 2023: National Margarita Day
Cheers to National Margarita Day! Do you prefer frozen or on the rocks?
National Margarita Day hashtag:
National Margarita Day social media post template:
Friday, February 24th 2023: Prepare your spring sales
Spring is on the horizon and this is the perfect time to start brainstorming for your spring sales and specials.
Spring sale hashtag:
Spring sale social media post template:
Monday, February 27th 2022: International Polar Bear Day
International Polar Bear Day raises awareness about climate change and the issues it creates for polar bears.
International Polar Bear Day hashtag:
International Polar Bear Day social media post template:
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