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78% of people in 2020 said that celebrating Mother’s Day is more meaningful due to the impact of COVID-19.
Keep reading for ways you can help your customers prepare and ideas to keep in mind when celebrating Mother’s Day on social media.
Post your Mother's Day specials
Promote your Mother's Day sales
Share a warm message
Celebrate the many roles of mothers
Tips for celebrating Mother's Day on social media
For many this past year, contact with family and friends has been limited, if at all. Keep this in mind when creating content to celebrate Mother’s Day on social media.
Focus on connection and authenticity
Think about how you can bring a humanized element to your marketing. Try incorporating photos and quotes from real customers, customer storytelling, and colorful elements that bring more life to your content.
Don't forget other motherly figures
Use this day to celebrate all the mother figures in our lives that help us grow. Don’t forget to give a special shout out to step-moms, grandmothers, aunts, sisters, and mentors.
The key to inclusivity is to make sure your content represents the diversity of the people that engage and purchase from you. Take a look at your content and ask yourself if your audience sees themselves in your marketing.
Post with empathy
While this is a day filled with love and joy, this isn’t the case for everyone. For some it can be a painful reminder of loss or strained relationships. In order to help balance the joy and grief, be mindful of your customers and employees this Mother's Day when creating seasonal posts.