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We know that as a small business owner with a to-do list that’s a million miles long, social media can feel like an afterthought. That’s why our goal is to give busy small business owners the tools they need to easily create polished, professional social media marketing. 

 

That’s where this social media playbook comes in. Think of it as a crash course on everything you need to know about social media basics.

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"I’m the CEO of
Ice Cream
Sandwich, Inc."

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Get a handle on the who, what, and how of the most popular social media channels to determine which ones you should be using for your business.

"Here’s a photo of my favorite ice cream sandwich shop"

"I like ice cream
sandwiches"

"I’m eating an
#IceCreamSandwich at
@TheIceCreamShop."

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We’ll break down what to post and give you the secret formula for creating engaging content your audience will love.

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Build a posting strategy that gets your audience engaged and keeps your business top-of-mind.

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Post 2-3 times per week.

Post 4-6 times per week.

Daily posts and stories.
Expand to more platforms.

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We’ll help you create a posting schedule that works best for your business, plus you’ll get 8 keys to growing your business on social media.

You need a step-by-step guide to navigate social media

You’re done with leaving social media on the back burner

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You struggle with posting consistently to social media or don’t even know what to post

You’re an entrepreneur, solopreneur or small business owner overwhelmed by social media

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You’re an entrepreneur, solopreneur or small business owner overwhelmed by social media

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You struggle with posting consistently to social media or don’t even know what to post

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You need a step-by-step guide to navigate social media

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You’re done with leaving social media on the back burner

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CHANNEL TYPES

BUSINESS TYPES

Your customers are out there

Get inspired with thumb-stopping templates
and marketing tips designed to
help every small business. 

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Real Estate Agents

Highlight your properties on social media
and go from listed to SOLD.

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Restaurants, Cafés & Bakeries

Share new menus or hours, then
give your customers a peek into
the making of your secret sauce.

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Retail Shops & Online Stores

Grow your sales with posts that highlight
offers, show off new products, and help
drive customers to your business.

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Facebook & Instagram ads

Create branded video ads
that reach your customers and
get you noticed.

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YouTube intros

Get noticed, attract more viewers, 
and grow subscribers with
professional-looking video intros.