

Retail templates
ANNOUNCEMENTS
Share new products, announce a sale, or encourage your customers to shop online.
ENGAGEMENT
Hold a contest, share an OOTD, show off the latest trends, or announce a collaboration.
BEHIND THE SCENES
Customize templates for seasons and holidays, behind the scenes, customer spotlights, and product reviews.
Ripl’s top tips for retail social marketing

Develop a media strategy
Whether that’s cross promotion, a mix of diverse posts, focusing on user generated content and customer testimonials, or holding tons of exclusive sales, decide what strategies you want to use for your business on social media. Then, customize templates that support those strategies, and stay consistent. And don’t forget to measure your performance!
Take advantage of shop features on social media
Shop features have been developed for Facebook and Instagram that make it even easier for customers to purchase your products. Plus: setting up a shop on social media is a great way to highlight your product and build your brand.
Drive traffic to your website or store
Social media activity is only growing year over year, which means there’s more opportunity to drive people to your website or brick and mortar location. Consider your strategies (see #1) and post relevant content that encourages your followers to visit your store. Higher traffic means more chances of making a sale!








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Customer testimonials
I love Ripl and I use it for 98% of my posts. It's made my life so much easier—buying a subscription was the best business investment I could have made!
- Katia Baltazar, Katstiendita
"I have just starting using Ripl and already I am less stressed, this is a great app for small businesses and helps develop the professional consistency your business deserves."
- Rosie
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