How to use Instagram stories for your small business

If you're wondering how to use Instagram stories for small business and you need some inspiration to get started, we've got you covered! Ripl has hundreds of Instagram story templates to choose from, and we've just added a few new Instagram story template collections for small businesses for Fall to help you put your best social foot forward.


These new story templates work for both Instagram stories and Facebook stories, and they provide a wide range of layouts that will work for any business type. You can use the layout of each template as is, or add your own images and text to customize it for your business.




Our Boho Autumn Stories work well for boutiques, e-commerce businesses, product and service business types, beauty businesses, bloggers, bakeries, coffee shops, and more while our Fall Classic Stories are great for realtors, product and service business types, personal brands, restaurants, bars, photographers, and environmental activists.

Today, we'll be highlighting ways to use our new story templates for your business. We'll provide six story ideas and real life examples of stories in action for each.


Read on for six different ideas on how to use Instagram story templates for your small business.


Idea 1: show off a new product


Create your story in Ripl with images of your new product and adjust the text and colors to your preferences.


Then, if you'd like, make any additions in Instagram (or Facebook) and share to your stories!


Click the story to use this story template


Stories in action:

Small local boutiques, September and Prism, regularly show off new product in their Instagram stories.




Idea 2: share a recipe


Break down the ingredients or the steps in your favorite recipe with a story or series of story slides:



Stories in action: The Infatuation highlights the latest trendy drink recipes, and Health by Hales promotes her new recipe.





Idea 3: show off a newly listed property


Share images and videos on your stories from your newest listing, both inside and out!


Stories in action: Seattle real estate broker Carmin Russell regularly posts images on her stories from local listings and often highlights their unique characteristics.




Idea 4: talk about an important topic


If there's an important topic you'd like to address with your followers, a story is a great way to express it.


Click the story to use either story template



Stories in action: Educational account so you want to talk about frequently posts high profile topics in their stories on Instagram, while National Geographic recently posted about the environmental topic of the season: wildfires.




Idea 5: share customer testimonials


Share why your customers recommend your business by customizing any of our story templates:


Click the story to use either story template



Stories in action: Skincare and beauty brand Summer Fridays regularly posts customer testimonials for their products.




Idea 6: have a little interactive fun


Share what inspires you this season! This can show your customers that your business is down to earth and relatable. Create an autumn inspo quiz story in Ripl with this new template, and customize your categories. Then, encourage your followers to share their own quiz!


Click the story to use this story template



Stories in action: Harry Potter fan account Magic Spellman includes a "would you rather" story quiz in their stories:





Tag #madewithripl in your stories to show us how you're using Ripl's story templates!


For more business Instagram story ideas, read our post on how to grow your business on Instagram with stories.