We're mid holiday season and your business may be swamped at this point, but it doesn't mean your social media presence has to suffer! If you're running out of ideas for your social channels this holiday season, we've got just the thing! Keep reading for 12 last-minute social media post ideas for the holidays.
1. Feature your new product or sales on Instagram or Facebook stories
Stories are a super popular content type across multiple social media channels right now. Take advantage and post about your business on your stories. Announce a new product, advertise a sale, or offer a discount on your services. Don't forget to add a call to action (CTA) such as "visit the link in our bio!" or "tap for more info!" to drive people to your website or page.
2. Help out all those procrastinators with shipping info
We've all been one or know one: a holiday shopping procrastinator. Help them out by offering free shipping or local delivery in your city or town. The USPS delivery cutoff for ground was on December 15th, but their Priority Mail and Priority Mail Express services can still gifts out in time to your customers! Read up on all the carrier delivery cutoffs and educate your followers on when they need to order by.
3. Show support for a local charity or social enterprise
One of Ripl's favorite social enterprises is The Pastry Project, and we've worked with them and posted on social about them before! What's your favorite local charity or philanthropic organization? Show them some love on social this holiday season and make your followers all warm and cozy with a good cause.
4. Let your customers know when your hours of operation are
If you have special holiday hours, be sure to post them on social for your followers and customers to read. Social media is where people often get their information about their favorite brands, so you could say it's just smart business!
5. Run a holiday social media contest or giveaway
It's not too late! Engage your followers with an opportunity to win some exclusive new products or services before the holidays. Be sure to read up on how to run a giveaway or contest on social media before starting—there's several things to consider before you begin!
6. Have a holiday flash sale and post about it on social media
Stories are a perfect place to advertise your flash sale, since they only last 24 hours. Let your customers know about your deal and when it will expire!