Mother’s Day is May 9th this year and now is the time for small businesses to start celebrating on social media. Whether that means promoting a Mother's Day sale, sharing a heartfelt Mother's Day message, or putting a spotlight on mom-owned businesses or super moms in your community, we are here to help. According to the National Retail Federation, 78% of people in 2020 said that celebrating Mother’s Day is more meaningful due to the impact of COVID-19.
Keep reading for ways you can help your customers prepare and ideas to keep in mind when celebrating Mother’s Day on social media.
Ways to celebrate Mother’s Day on social media
Shout out your favorite mom-owned businesses
Increase visibility of your favorite mom-owned businesses by giving them a shoutout on social media. You can try tagging mom-owned brands in your social media posts and stories and share why you love it.
Post your Mother’s Day specials
Is your business celebrating Mother’s Day with a brunch or special takeout menu? Post about it on your social media. Customize a Mother’s Day special post with this post collection by clicking on the image below.
Post your Mother’s Day sales
Share your sales, promo codes, and Mother’s Day gift guides for your business. Click on the templates to create eye-catching posts to drive sales.
Share a warm message
Ensure your posts stand out by posting a Happy Mother’s Day message to social media with bright colors, flowers, and warm spring tones. Click on any Mother’s Day template to customize your own message.
Celebrate the many roles of mothers
While all of our lives have been impacted this past year during the COVID-19 pandemic, mothers were especially hit hard. From the additional family care, homeschooling, and full time work on top of health uncertainty, we have to give moms major kudos.
Create a post celebrating the hard-working moms that make up your staff, customers, and supporters.
Of course, if you are a mom, don’t forget to celebrate yourself too!
Tips for celebrating Mother’s Day on social media
Focus on connection and authenticity
For many this past year, contact with family and friends has been limited, if at all so keep this in mind when creating content to celebrate Mother’s Day on social media.
Think about how you can bring a humanized element to your marketing. Try incorporating photos and quotes from real customers, customer storytelling, and colorful elements that bring more life to your content.
Don’t forget other motherly figures
Use this day to celebrate all the mother figures in our lives that help us grow. Don’t forget to give a special shout out to step-moms, grandmothers, aunts, sisters, and mentors. We’d even include dog moms, cat moms, and plant moms!
In addition to including other members of the family that take on a mother figure, try to be inclusive with your marketing efforts as well. The key is to make sure your content represents the diversity of the people that engage and purchase from you. Take a look at your content and ask yourself if your audience sees themselves in your marketing.
While this is a day filled with love and joy, this isn’t the case for everyone. For some it can be a painful reminder of loss or strained relationships. In order to help balance the joy and grief, some brands have even started to create policies allowing customers to opt out of Mother’s Day marketing promotions.
As you plan and create your social content for Mother’s Day this year, consider these tips.