How to celebrate Mother's Day on social media


How to celebrate mother's day on social media

Mother’s Day is May 8th this year and now is a great time for small businesses to start celebrating on social media. Whether that means promoting a Mother's Day sale, sharing a heartfelt Mother's Day message, or putting a spotlight on mom-owned businesses or super moms in your community, we are here to help. According to the National Retail Federation, Mother’s Day spending is likely to increase to $31.7 billion, which is up by $3.6 billion from 2021. With individuals expecting to spend just over $245 on the holiday.

Keep reading for ways you can help your customers prepare and ideas to keep in mind when celebrating Mother’s Day on social media.


Ways to celebrate Mother’s Day on social media

Shout out your favorite mom-owned businesses


Increase visibility of your favorite mom-owned businesses by giving them a shoutout on social media. You can try tagging mom-owned brands in your social media posts and stories and share why you love it.


Post your Mother’s Day specials


Is your business celebrating Mother’s Day with a brunch or special takeout menu? Post about it on your social media. Customize a Mother’s Day special post with this post collection by clicking on the image below.



Post your Mother’s Day sales


Share your sales, promo codes, and Mother’s Day gift guides for your business. Click on the templates to create eye-catching posts to drive sales.



Share a warm message


Ensure your posts stand out by posting a Happy Mother’s Day message to social media with bright colors, flowers, and warm spring tones. Click on any Mother’s Day template to customize your own message.



Celebrate the many roles of mothers


As we emerge from the pandemic we should continue to recognize that mothers were especially hit hard and are still reeling from the effects of the pandemic. From the additional family care, homeschooling, and full-time work on top of health uncertainty, we have to give moms major kudos.


Create a post celebrating the hard-working moms that make up your staff, customers, and supporters.



Of course, if you are a mom, don’t forget to celebrate yourself too!


Tips for celebrating Mother’s Day on social media


Focus on connection and authenticity


For many this past year, contact with family and friends has been limited, if at all so keep this in mind when creating content to celebrate Mother’s Day on social media.


Think about how you can bring a humanized element to your marketing. Try incorporating photos and quotes from real customers, customer storytelling, and colorful elements that bring more life to your content.


Don’t forget other motherly figures


Use this day to celebrate all the mother figures in our lives that help us grow. Don’t forget to give a special shout-out to step-moms, grandmothers, aunts, sisters, and mentors. We’d even include dog moms, cat moms, and plant moms!



Be inclusive


In addition to including other members of the family that take on a mother