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12 tricks for standing out this holiday season and beyond

Updated: Nov 19, 2020

holiday social media templates on computer

The holiday advertising season is officially here, which means it’s time to start capitalizing on holiday sales opportunities!

Customers get bombarded from all sides during this time of year. To cut through the noise, businesses have to provide creative, inspirational content—and we’re here to help with 12 tricks for standing out on social media this holiday season!

1. Plan ahead

Be proactive, set goals, create a budget and build a social media and marketing plan so you can go into the season one step ahead of your competitors.

2. Choose a theme

Every company is going to be running holiday campaigns so you need to stand out and create a consistent story. Carry these themes out in both messaging and design.

3. Create a content calendar

Schedule things in advance during the holidays because things can get hectic. Here a some important dates to keep in mind:

Green Monday: Dec. 10th Free Shipping Day: Dec. 14th-ish Last-Day for Overnight Shipping: Dec. 21st Boxing Day: Dec. 26th

4. Share in real-time

Planning ahead is recommended but also don’t be afraid to leverage timely events like weather, stories & joyful holiday experiences.

5. Volunteer

There is lots of opportunity this time of year for businesses to give back to their community; not only will it feel good, it also makes for a great brand story this season.

6. Be inclusive

Be extra thoughtful about your audience during this time of year because holidays usually involve religious or cultural significance.

7. Deals, Deals, Deals

42% of holiday shoppers said “Sales & Discounts” were the most important factor when shopping online this holiday season. So share those deals they’re searching for!

8. Get personal

Stats and numbers are good, but stories are what people can relate to. Add a personal touch to your holiday campaign like hand written holiday cards, gift wrapping, or personalized gift recommendations!

9. Work together

Know other small business owners? Team up with a cross promotion or just share what each business has to offer. Holiday gift purchasing is rarely a one-stop shopping trip, so best to work together!

10. Have some fun

Let go of your inner Scrooge, it’s time to get in the holiday spirit. Did you ever see the Staples’ Elf Yourself campaign? It’s a perfect example of a business making the holiday season a little more entertaining.

11. Run a contest or giveaway

Running a social media contest or giveaway is one way to give back to your followers. Utilize a personalized #hashtag to promote and share your contest on Facebook, Instagram, and Twitter.

12. Animate your holiday creations

Video is extremely effective at providing a lot of information in a little time. In fact in a survey done by Tubular Insights, 73% of those surveyed said they are more likely to buy a product or sign up for a service if they watch a branded video that explains the product.

So, what are you waiting for? Use Ripl to tackle one, two, or all twelve of these holiday ideas and start creating your holiday marketing campaign today!