Bye 2020! 21 ways to ring in 2021 on social media



The New Year is fast approaching and leaving 2020 (aka simultaneously the longest year ever and the shortest year ever) behind merits some much deserved celebration! We've rounded up 21 ways to say "bye 2020!" and ring in 2021 on social media.


1. Share a Happy New Year story


We're obsessed with this sparkling collection of New Year's stories, and you should be too! Choose from a selection of glittering rose gold or black and gold stories to share on social in the New Year.



2. Highlight the "best of" your neighborhood


Which coffee shops are the best in your neighborhood? What neighborhood had the best holiday light display this holiday season? Do you have favorite places to shop, eat, or socialize? Share the "best of" neighborhood picks on your social channels with a template from this new collection!



3. Forecast trends for the New Year


Do you have an inkling for what might be trending in 2021? Share your thoughts on new trends on social media!


4. Share a highlight from 2020


A favorite moment, a favorite photo, or a favorite business goal crushed—whatever it is, celebrate your accomplishments and best moments from 2020 on social media.


5. Celebrate your best customers on social


Loyal customers are the lifeblood of many small businesses, and they deserve to be celebrated and thanked! Highlight some of your best customers on social media in the New Year. Make it a story series or a multi-image post to create an impact!


6. Run a New Year themed giveaway or contest on social media


Start the New Year off with a bang by running a contest or giveaway on social media. Read up on how to run a successful contest or giveaway before getting started!



7. Use a New Year themed hashtag


Do some hashtag research and find out which hashtags would best categorize your post or story for the New Year, and then use them!


These hashtags on Instagram can be used for a wide range of topics. See what the hashtag is populated with to get an idea of what types of posts belong in each. Or, get creative and create your own new hashtag!


You can learn more about hashtag strategy here.




8. Host a (virtual) party and advertise it on social media


With a pandemic still raging around us, in-person parties just aren't a safe option right now. Hold a virtual party instead and spread the word on social media! Here's one of our favorite video templates for New Year's posts on social media:




9. Post a throwback


The New Year is a time for fresh new beginnings, but it's also a time for reflection. Consider sharing a throwback to an important moment for you or your small business.


10. Spark creativity and share your latest project on social media


Working on something awesome? Share a sneak preview or the whole shebang on social media to get folks excited about your new endeavor. You could even offer tips to inspire them in their own creative projects.


11. Share your resolutions for 2021


Whether you're outlining promises to yourself for the New Year, or you have more traditional wellness resolutions, share them on social with a template from one of our resolutions collections.




12. Make a special announcement


New home sales, new product, new team members, an important business pivot, a major life event, an exciting community service endeavor—whatever it is, make a special announcement and share your important moves on social!




13. Share well wishes on social media


Whether this is a general well wishing message to your followers on social media, or a more tailored approach where you're sharing positive messages with specific customers, consider all the ways you can wish people well on social media in the new year. It's never a bad idea to spread positivity!


14. Promote a New Year sale


Having a sale in the New Year? Promote it with a post on social media!



15. Share an inspirational quote for 2021


Spread inspiration on social media with a quote for 2021. Find something that resonates with you in the New Year and customize your own quote template in Ripl.




16. Try out paid advertising


Running some paid campaigns on social media is a great tactic to try in 2021! Paid advertising can help your small business bring in new leads and make more sales. Need an introduction? Check out these instructional posts with step-by-step guides:


17. Try going live


New year, new forms of content! Try out going live on Facebook, Instagram, or Twitter and don't forget to advertise it ahead of time on social media with one of these posts:



18. Share a year in review post


Share major highlights from 2020 in your next post on social media.



19. Feature your favorite charity or community organization


The new year isn't just about resolutions or sales, it's a great time to be community-focused as well! Share your favorite charity or community led organization on your social channels and encourage your followers to show their support.


20. Host a countdown on your social channels


It doesn't have to be a countdown to midnight, you could countdown to whatever you want! A new product launch, an important day for your small business, a pivotal moment within the next week, month, year—share the excitement of counting down to an important moment on social media.


Click here for this New Year's countdown video template.


21. Ring in the New Year with a post for all to cheer!


Pretty self explanatory—celebrate 2021 and new beginnings with an eye-catching social media post!


Up next: How to prepare a 2021 social marketing plan for your small business.