Updated: Jun 28, 2021
From brand awareness, to building trust and customer support, social media has become an important part of many small businesses' marketing plans. To help you step up your social media marketing, we’ve collected 30 quick tips to try for your small business.
To navigate more quickly, jump to a specific platform:
1. Keep business information up-to-date on your profile
As customers research to learn more about local businesses, Facebook is one of the most common places they go. In fact, ⅔ of Facebook users say they visit a local business page once a week. With this in mind, having an up-to-date page not only helps you look more professional, it can benefit your bottom line.
Here are the key things to keep updated:
2. Create posts to drive traffic
Unlike Instagram, Facebook has the benefit of creating posts with clickable links. Use this to your advantage by creating posts that link to things such as your website, consultation form, products, or events you’re participating in.
3. Use Facebooks Ads
Organic post reach has been falling as social media platforms continue to update their algorithms. Facebook Ads are one of the quickest and most effective ways to reach your social media goals whether used to build your following or to get more sales.
It’s important to create click-worthy ads, which is why we’ve created Facebook Ad templates to make the process easy. Click here to learn more about ad creation today.
4. Take advantage of your Facebook page’s action button
Your Facebook page’s action button is an opportunity to highlight a quick action you would like someone to take when they land on your page.
To update this on your page, simply click “edit action button” and choose from one of the pre-made options.
5. Add a CTA to your captions
CTA is an acronym for “call to action”. When used in your captions, they tell your followers what to do next after reading your post.
Here are some common CTA examples:
Click the link to learn more
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