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5 ways you can use Facebook ads to grow your business

Updated: Dec 19, 2022

Wondering what’s possible with Facebook ads to help grow your small business? It depends on what your goals are, but the answer is probably more than you’d think.

The type of ad you decide on will depend on the different types of goals your business has. With a user base of over 2 billion people, the option of multiple ad types is advantageous for capturing the attention of different types of people.

Whether you want to simply experiment or expand your ads, keep reading for 5 ideas to use Facebook ads to grow your business—plus templates you can use to make it easier.

Facebook ad idea #1: Brand awareness

Get your name out there and build brand awareness with a Facebook ad campaign.

In a buyer journey, brand awareness is usually the first step in making a sale but this type of advertising isn’t just for new customers. Brand awareness ads can also help bring back old customers and reinforce your brand messaging.

Who is best suited for this? Businesses that sell physical products such as retail and e-commerce can take advantage of brand awareness ads. In addition, service-based businesses and real estate agents as well as those without shippable products like restaurants have the opportunity to use these types of ads to build leads, increase trust, and get more foot traffic.

Facebook ad idea #2: Advertise sales

Having a holiday or seasonal sale? Ads featuring a percentage off or free shipping are a great way to capture someone’s attention and entice them to make a purchase with you.

Give followers the chance to redeem a special offer on your products or services with a sale advertisement.

Facebook ad idea #3: New products

Let previous customers know what new products or services you have available with an ad.

People love finding new brands and products on social media. According to a survey by Facebook, 74% of people said they use Facebook platforms to discover brands or products.

This type of ad works best with clear, professional-looking photos and strategic text (think less text is more) to pop on your target audience’s feeds.

Facebook ad idea #4: Giveaways

Who doesn’t love winning? Build buzz for your brand using paid ads with giveaways. Using paid social media will help to deliver immediate traffic to your giveaway page

This type of ad goal is good for new businesses, those wanting to expand their audience, and even for growing an email or leads list.

Get our tips on running a giveaway successfully.

Facebook ad idea #5: Build followers

One last strategy you can take advantage of, is to use paid ads to grow your organic social media following. Encourage your customers to like or follow your social media so they can stay up to date on the latest from your business.

This type of ad goal is best suited for businesses that already have a strong social media presence and want to increase their audience. Build your organic social media with a mix of posts that provide helpful tips and encourage community engagement.


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