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7 video post resolutions for your social media marketing plan

Updated: Nov 19, 2020

A huge appeal of the new year is the possibility of transformation. People like to reshape their life with new resolutions, and their business with updated goals. But transformation can also apply to your video marketing! In the spirit of the new year, here are some actionable resolutions you can use to change your video marketing this year.

woman taking video with a mobile phone

1. Create more Ripl videos

There is some debate on the exact number, but most experts agree you should post on social media 5-10 times per week to gain attention from new followers. This is roughly once or twice a day.

Since video gathers a higher number of views and engagements, videos should be a large component of your social media strategy. We recommend sharing Ripl videos with your followers at least 3 times a week. Ripl makes it easy to share even more frequently.

2. Save your video as a static image

With Ripl, you can save your creations either as a video or as an image. Although most people use Ripl to create videos, if you need some static images for your business, consider using Ripl to create them.

Some specific ways you can use Ripl images: for your profile pictures, marketing emails, and print marketing ads.

An example of a static image you can create with Ripl

3. Make a 60-second video

As a subscriber, you have the ability to create video ads that are up to 60 seconds long with Ripl. You can use a longer video to tell your business’s story. Most social media platforms support longer video ads.

Want some good examples of 60-second ads? AdHawk has its list of the best Instagram 60 second ads from famous brands.

4. Add custom music to your video

While creating your Ripl post, you can tap the music or audio tab, go to More Music and you have the option to select a track from your personal music collection.

5. Make a video for an obscure holiday

Although the number of random holidays can be annoying, like “National Best Friends Day” or “Star Wars Day”, it can be fun to occasionally participate in social media holiday trends. If you need a social media idea, we’d recommend doing something different and creating a video for one of these lesser-known events.

Need ideas? Our weekly recommendations can suggest some holidays to advertise on! Here are some of our favorite random holidays:

  • National Pie Day (January 23)

  • Random Acts of Kindness Day (February 17)

  • National Read Across America Day (March 2)

  • National Pet Day (April 11)

  • Thank a Teacher Day (May 7)

  • Social Media Day (June 30)

  • Get to Know Your Customers Day (July 13)

  • World Humanitarian Day (August 19)

  • World Tourism Day (September 27)

  • International Day of the Girl (October 11)

  • National Cake Day (November 26)

  • National Cookie Day (December 4)

6. Use your own video footage

You can use videos or images to create an animated Ripl ad. Although you can use stock video for your ad, why not use your own video footage?

You can use a video highlighting your business, your product, or your employees for your next video ad. Using real-life videos of your business can make customers feel more drawn to and connected with your business. Read our guide for shooting good videos.

7. Use a social post template you’ve never tried before

Last but not least, another resolution you can have towards your video marketing this year is to try new designs. Ripl offers hundreds of designs for your video ads, and there’s bound to be a design you haven’t tried just yet. Try something new today!


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