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Facebook ad size guide for 2023

Updated: Dec 19, 2022


Facebook ads size guide

It's no secret that Facebook ads get your business in front of more customers. But how do you make sure you get the most for your money? When it comes to ad creation, ensuring that all parts of the ad—design, text, specs—are optimized to their fullest potential is important. We can help with that.


To ensure your ads are optimized, here is our size guide to help you create thumb-stopping ads.


Facebook ad image sizes


Image based Facebook ad

Design Recommendations


File Type: JPG or PNG

Ratio: 1.91:1 to 1:1

Resolution: At least 1080 x 1080 pixels


Text Recommendations


Primary Text: 125 characters

Headline: 27 characters

Description: 27 characters

Technical Requirements


Maximum File Size: 30MB

Minimum Width: 600 pixels

Minimum Height: 600 pixels





Facebook ad video sizes


Video based Facebook ad

Design Recommendations


File Type: MP4, MOV or GIF

Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)

Resolution: At least 1080 x 1080 pixels

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended


Text Recommendations


Primary Text: 125 characters

Headline: 27 characters

Description: 27 characters

Technical Requirements


Video Duration: 1 second to 241 minutes

Maximum File Size: 4GB

Minimum Width: 120 pixels

Minimum Height: 120 pixels

Facebook ad carousel sizes


Facebook ad carousel post


Design Recommendations


Image File Type: JPG or PNG

Video File Type: MP4, MOV or GIF

Ratio: 1:1

Resolution: At least 1080 x 1080 pixels


Text Recommendations


Primary Text: 125 characters

Headline: 32 characters

Description: 18 characters

Landing Page URL: Required


Technical Requirements


Number of Carousel Cards: 2 to 10

Image Maximum File Size: 30MB

Video Maximum File Size: 4GB

Video Duration: 1 second to 240 minutes

 


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