If you love our original content calendars but need extra ideas for your restaurant, bakery, or bar, we created something just for you!
Use our food and beverage social media content calendar for tracking important dates and content ideas in February. Use this as a guide to build out your social media content calendar for the month and as inspiration when you're unsure of what to post.
Click on any of the dates below to jump to the day or keep scrolling for important days and hashtags in February 2022, as well as social media post templates and template collections for every day this month.
Tuesday, February 1st 2022: Lunar New Year
2022 is the year of the tiger and with it comes hopes of making big changes for the year ahead. According to the Chinese Zodiac, this will be a year of risk-taking and adventure.
Lunar New Year hashtag:
Lunar New Year social media post template:
Tuesday, February 1st 2022: Black History month begins
February is Black History Month! Here is your calendar to celebrate everything from Black history to supporting Black-owned businesses with your social audience.
Black History month hashtag:
Black History month social media post template:
Thursday, February 3rd 2022: Carrot Cake Day
A whole day dedicated to carrot cake? If you own a bakery or offer desserts, share your specials to celebrate.
Carrot Cake Day hashtag:
Carrot Cake Day social media post template:
Saturday, February 5th 2022: World Nutella Day
Crepes, gelato, and bananas—is there anything Nutella doesn't go with?
World Nutella Day hashtag:
Nutella Day social media post template:
Sunday, February 6th 2022: National Chopsticks Day
Celebrate all the delicious cuisine traditionally eaten with chopsticks on National Chopsticks Day.
National Chopsticks Day hashtag:
National Chopsticks Day social media post template:
Monday, February 7th 2022: Post about your favorite Black-owned business
What black-owned restaurants in your neighborhood are your favorite to support? Shout them out!
Black-owned business hashtag:
Black-owned business social media post templates:
Thursday, February 10th 2022: Advertise your Valentine's Day specials
Offering dinner specials or food delivery in honor of Valentine's Day? Let people know on social.
Valentine's Day specials hashtag:
Valentine's Day specials social media post template:
Friday, February 11th 2022: Show your customers some love
In the spirit of Valentine's Day, show your customers some love in the form of a Thank You post or a surprise sale.
Show your customers love hashtag:
Show your customers love social media post templates:
Sunday, February 13th 2022: Galentine's Day
Let customers know about Galentine's brunch specials. Bottomless mimosas anyone?
Galentine's Day hashtag:
Galentine's Day social media post templates:
Sunday, February 13th 2022: Superbowl Sunday
The big game means food, drinks, friends, and some good old-fashioned rivalry. Post your bar specials or who you're rooting for on social.
Superbowl Sunday hashtag:
Superbowl Sunday social media post template:
Monday, February 14th 2022: Valentine's Day
On this day of love, let your customers know about Valentine's treats and dinner specials.
Valentine's Day hashtag:
Valentine's Day social media post template:
Thursday, February 17th 2022: Random Acts of Kindness Day
Celebrate Random Acts of Kindness day by randomly gifting your customers with a small surprise or special discount.
Random Acts of Kindness Day hashtag:
Random Acts of Kindness Day social media templates:
Saturday, February 19th 2022: National Chocolate Mint Day
What form do you like chocolate and mint paired together? Ice cream, latte, cake, or brownie?
National Chocolate Mint Day hashtag:
National Chocolate Mint Day social media post template:
Tuesday, February 22nd 2022: Post a Reel or TikTok
Short-form video content is perfect for food and beverage businesses. Use one of our templates for your Reels and TikTok.
Post a Reel or TikTok hashtag:
Post a Reel or TikTok social media post template:
Wednesday, February 23rd 2022: Wine Wednesday
Taking a break mid-week can help you refocus and finish the week strong. Remind your followers to do the same.
Wine Wednesday hashtag:
Wine Wednesday social media post template:
Friday, February 25th 2022: Carnival
Carnival is a colorful and joyful celebration to kick off the Lent season. Create a post to celebrate on your feed.
Carnival hashtag:
Carnival social media post template:
Monday, February 28th 2022: Prepare your spring menus
Spring is just around the corner and as winter melts away, customers are hungry for a fresh taste of spring.
Spring menus hashtag:
Spring menus social media post template:
Has this social media holiday content calendar left you feeling ready to plan your content? Share the love with other business owners that might find this helpful in their social media marketing!
