How to diversify your Instagram feed

Updated: Oct 9, 2020


A good mix of content on your Instagram can make your feed more interesting and make you more relatable, while simultaneously building your brand and trust with your followers.


In order to diversify your social feed to keep followers engaged and interested in the content that you are posting, include a variety of static posts, videos, multi-slide posts, and stories. It's also important to include a mix of promotional and non-promotional content.


Here are a few examples of diversified Instagram feeds:


An example of a diversified Instagram page feed with a mix of post types and a color scheme for Real Estate and Home business types

Here’s an example of an Instagram feed for a real estate professional. Notice the mix of content ranging from an inspiring quote, to property information, to personal touches. Also note that there are some videos included alongside static images.


An example of a diversified Instagram profile feed for a restaurant with dark brand colors and a good mix of social media content types

In this example of an Instagram feed for a local restaurant, notice the mix of content ranging from dishes offered, to team photos, to fresh ingredients.


An example of a diversified Instagram feed for a boutique or retail shop with boho chic brand colors and a mix of different content types

Here’s an example of an Instagram feed for an e-commerce business or boutique. Notice the mix of content ranging from product offerings, to promotions, to lifestyle images.


Each of these Instagram feeds uses a mix of Ripl post templates and other imagery, and the end result is a mixed collection of content that is pleasing to the eye. Instagram is a visual platform, after all!