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January 2024 social media content calendar

Updated: Feb 8

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Step into 2024 with a warm welcome! A new year signifies a renewed opportunity for your marketing endeavors. Whether you're aspiring to kickstart social media marketing for your small business or looking to sustain it, this calendar is at your service, ready to assist you in getting started.


Use our social media content calendar to track important dates in January. Use this as a guide to build out your social media content calendar for the month and as inspiration when you're unsure of what to post.


Click on any of the dates below to jump to the day or keep scrolling for important days and hashtags in January 2024, as well as social media post templates and template collections for every day this month. You can access the entire template collection by clicking here.




January social media template collection





Monday, January 1st 2024: New Year's Day


Welcome to 2024! As we ease into the new year, share a post with well wishes for your followers offering an encouraging message.


New Year's Day hashtag:


# newyears2024


New Year's Day social media post templates:



Thursday, January 4th 2024: National Trivia Day


Engage your audience with fun & industry-related trivia on social media. Spark interaction, foster community, and showcase your expertise in a lighthearted and engaging way.