January 2022 social media content calendar

Welcome to 2022! A fresh year means a fresh start to your marketing. Whether your resolution is to start social media marketing for your small business or simply maintain it, this calendar is here to help you get started.

Use our social media content calendar for tracking important dates in January. Use this as a guide to build out your social media content calendar for the month and as inspiration when you're unsure of what to post.

Click on any of the dates below to jump to the day or keep scrolling for important days and hashtags in January 2022, as well as social media post templates and template collections for every day this month. You can access the entire template collection by clicking here.

January social media content collection

Saturday, January 1st 2022: New Year's Day

Welcome to 2022! As we ease into the new year, share a post with well wishes for your followers offering an encouraging message.

New Year's Day hashtag:


New Year's Day social media post template:

New Years Day social media template

Sunday, January 2nd 2022: New year new you

A new year means new goals and aspirations. Encourage new healthy habits and hobbies.

New year new you hashtag:


New year new you social media post template:

Health resolution social media template

Monday, January 3rd 2022: Motivation Monday

The first Monday after planning resolutions and goals might need some extra motivation. Let your community know you're rooting for them with a Motivation Monday social post.

Motivation Monday hashtag:


Motivation Monday social media post template:

Motivation Monday social media template

Tuesday, January 4th 2022: Share your business resolutions or goals

Studies show that when you share your goal with others, you are more likely to follow through. Let your customers know what exciting things you have planned for them and your business in the coming year!

Business resolutions or goals hashtag:


Business resolutions or goals social media post template collection:

New Years resolutions social media template

Friday, January 7th 2022: Post a Reel

It's nearly 2022 and it's safe to say that Reels are here to stay. Don't worry, you don't need to dance on video. Just use one of our templates!