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Step into 2024 with a warm welcome! A new year signifies a renewed opportunity for your marketing endeavors. Whether you're aspiring to kickstart social media marketing for your small business or looking to sustain it, this calendar is at your service, ready to assist you in getting started.
Use our social media content calendar to track important dates in January. Use this as a guide to build out your social media content calendar for the month and as inspiration when you're unsure of what to post.
Click on any of the dates below to jump to the day or keep scrolling for important days and hashtags in January 2024, as well as social media post templates and template collections for every day this month. You can access the entire template collection by clicking here.
Saturday, January 13th 2024: National Sticker Day
Sunday, January 21st 2024: National Hugging Day
January social media template collection
Monday, January 1st 2024: New Year's Day
Welcome to 2024! As we ease into the new year, share a post with well wishes for your followers offering an encouraging message.
New Year's Day hashtag:
# newyears2024
New Year's Day social media post templates:
Thursday, January 4th 2024: National Trivia Day
Engage your audience with fun & industry-related trivia on social media. Spark interaction, foster community, and showcase your expertise in a lighthearted and engaging way.
National Trivia Day hashtag:
# nationaltriviaday
National Trivia Day social media post templates:
Friday, January 5th 2024: Share your biz goals
Studies show that when you share your goal with others, you are more likely to follow through. Let your customers know what exciting things you have planned for them and your business in the coming year!
Share your biz goals hashtag:
# bizgoals2024
Share your biz goals social media post template templates:
Saturday, January 6th 2024: Introduce yourself
Welcome new and old followers by introducing yourself or your team so they can see the people behind their favorite products.
Introduce yourself hashtag:
# Introduction
Introduce yourself social media post templates:
Monday, January 8th 2024: Clean Your Desk Day
A clean desk and workspace definitely makes it easier to stay organized. If you're brave, create a before and after post.
Clean Your Desk Day hashtag:
# cleanyourdeskday
Clean Your Desk Day social media post templates:
Thursday, January 11th 2024: International Thank You Day
Let your customers know how much you appreciate them by celebrating them on International Thank You Day.
International Thank You Day hashtag:
# thankyouday, # customerappreciation
International Thank You Day social media post templates:
Friday, January 12th 2024: Reshare your best post from last year
Take a moment to reflect on the last year and check your analytics to find your best post from last year. Reshare it as a # throwbackfriday or repurpose it into a new piece of content.
Reshare your best post from last year hashtag:
# bestof2023
Saturday, January 13th 2024: National Sticker Day
Share the joy on social media! Create your stickers for your business and encourage customers to use and share your stickers, fostering brand loyalty and recognition.
National Sticker Day hashtag:
# nationalstickerday
National Sticker Day social media templates:
Sunday, January 14th 2024: National Pizza Week begins
National Pizza Week is arguably one of the best weeks of the year. Share your pizza specials or your favorite pizza toppings.
National Pizza Week hashtag:
# nationalpizzaweek
National Pizza Week social media post templates:
Monday, January 15th 2024: Martin Luther King Jr. Day
Occurring on the third Monday of each January, Martin Luther King Day serves as a commemoration of the life and accomplishments of the impactful American civil rights leader. This day not only honors progress but also underscores the ongoing efforts required to advance civil rights.
Martin Luther King Jr. Day hashtag:
# MLKJrDay
Martin Luther King Jr. Day social media post templates:
Wednesday, January 17th 2024: Share a This Or That
It's time to have some fun with 'This or That. Join in & share your preferences, dilemmas, or choices with friends and followers. It's a lighthearted way to learn more about each other and spark interesting conversations!
This Or That hashtag:
# thisorthat
This Or That social media post templates:
Thursday, January 19th 2023: Get to Know Your Customers Day
How much do you know about your customers? Post a question or poll on Get to Know Your Customers Day to learn more about them!
Get to Know Your Customers Day hashtag:
# gettoknowyourcustomers
Get to Know Your Customers Day social media post templates:
Sunday, January 21st 2024: National Hugging Day
Send virtual squeezes, share heartwarming stories, and turn your social media into a cozy space that resonates with the power of a good hug.
National Hugging Day hashtag:
# nationalhuggingday
National Hugging Day social media post templates:
Monday, January 22nd 2024: Share your Valentine's offers
Valentine's Day is in 3 weeks! Get your customers thinking about plans and presents for their special someone.
Share your Valentine's offers hashtag:
# valentinesdaysale
Share your Valentine's offers social media post templates:
Wedesday, January 24th 2024: National Compliment Day
Share compliments as sweet as your products or as joyous as your services, encourage fans to compliment each other and turn social media into a virtual lovefest. Because kindness is always in style.
National Compliment Day hashtag:
# nationalcomplimentday
National Compliment Day social media post templates:
Thursday, January 25th 2024: Opposite Day
Turn the tables on Opposite Day with your small business! Instead of promoting your products, share 'anti-promotions' or funny reasons not to buy them. For example, 'Reason #1 not to buy our coffee: It might be too delicious, and you'll never want any other brand again.
Opposite Day hashtag:
# oppositeday
Opposite Day social media post templates:
Friday, January 26th 2024: National Fun at Work Day
Who says running a business should be all work and no play? If you need the reminder, celebrate on Fun at Work Day.Because every spreadsheet deserves a sprinkle of joy!
Fun at Work Day hashtag:
# funatworkday
Fun at Work Day social media post templates:
Sunday, January 29th 2024: Self-care Sunday
Share a helpful self-care tip to remind your followers to take some time for themselves.
Self-care Sunday hashtag:
# selfcaresunday
Self-care Sunday social media post templates:
Monday, January 29th 2024: National Puzzle Day
Cook up clever puzzles, sprinkle in some humor, share the challenge on social media, and let the games begin!
Big game picks hashtag:
# nationalpuzzleday
National Puzzle Day media post templates:
Tuesday, January 30th 2024: Tip Tuesday
Share quick, game-changing tips on social media—because a little advice can go a long way. Be the tip-top choice for your audience.
Tip Tuesday hashtag:
# tiptuesday
Tip Tuesday social media post templates:
Has this social media content calendar left you feeling ready to plan content for your small business? Share the love with other business owners that might find this helpful in their social media marketing!
