January 2021 social media holiday content calendar for small businesses

Updated: Mar 24

January 2021 social media holiday content calendar for small businesses
See below for posting ideas!

In the first installment of our holiday content calendar series, we've created a social media holiday calendar for January 2021 for all your social media needs. Use this social media calendar to track important dates coming up or for inspiration when you're not sure what to post.

Keep scrolling for important days and hashtags in January 2021, as well as social media post templates and template collections for every day in January, and get busy building out your social media content calendar this month!

Check out our other 2021 content calendars available:

Friday, January 1st 2021: New Years Day

New year, new social content! Celebrate the New Year with a post that pops.

New Year's hashtag:


Most popular New Year's social template:

New Year's social media template collection:

Saturday, January 2nd 2021: Science Fiction Day

Share your favorite scifi movie or book on social media to commemorate this day.

Science Fiction Day hashtag:


Science Fiction Day social media template:

Sunday, January 3rd 2021: Startup Sunday

Share how you started your business with a #startupsunday post.

Startup Sunday hashtag:


Startup Sunday social media template:

Monday, January 4th 2021: Trivia Day

Engage your audience with a bit of trivia.

Trivia Day hashtag:


Trivia Day social media template:

Tuesday, January 5th 2021: Transformation Tuesday

Show your followers how far you've come, share your small business journey, or show off a before and after project!

Transformation Tuesday hashtag:


Transformation Tuesday social media post template:

Wednesday, January 6th 2021: National Bean Day

Soy, kidney, lima, coffee! Celebrate beans of all shapes and sizes.

National Bean Day hashtag:


Bean Day social media template:

Thursday, January 7th 2021: Old Rock Day

Yes, this day literally celebrates rocks. Find your inner geologist today!

Old Rock Day hashtag:


Old Rock Day social media template:

Friday, January 8th 2021: Earth's Rotation Day

Learn or educate others about the earth's rotation today.



Earth's Rotation Day social media post template:

Saturday, January 9th 2021: Word Nerd Day

Learn a new word, do a crossword puzzle, or play scrabble to celebrate!

Word Nerd Day hashtags:

#wordnerd #wordnerdday

Most popular social media template:

Plus: view our Game Night template collection!

Sunday, January 10th 2021: Peculiar People Day

Share a quote or post interesting facts about yourself or others.

Peculiar People Day hashtag:


Peculiar People Day social media quote template:

Monday, January 11th 2021: Monday Motivation

Share what motivates you this week!

Monday Motivation hashtag:


Monday Motivation social media template:

Monday Motivation social media template collection:

Tuesday, January 12th 2021: Taco Tuesday

Can we taco bout how delicious tacos are? Offer a special or share a taco Tuesday post on social.

Taco Tuesday hashtag:


Taco Tuesday social media template:

Wednesday, January 13th 2021: Make Your Dreams Come True Day

Stop dreaming and start doing! Share a dream home, a dreamy collection, or your own dream!

Make your Dreams Come True Day hashtag:


Dreams social media post template:

Thursday, January 14th 2021: Organize Your Home Day

Organize your home this January, hire someone else to, or offer your home organization tips.

Organize your Home Day hashtag:


Organize your Home social media template:

Get Organized social media post template collection:

Friday, January 15th 2021: National Strawberry Ice Cream Day

Get yourself a scoop or advertise your ice cream on social.

National Strawberry Ice Cream Day hashtag:


National Strawberry Ice Cream Day social media template:

Saturday, January 16th 2021: National Nothing Day

Relax, you're in good hands. You don't have to do a thing!

National Nothing Day hashtag:


National Nothing Day relaxation social media template:

Sunday, January 17th 2021: Kid Inventors Day

Celebrate and encourage kids to use their imaginations today.

Kid Inventors Day hashtag:


Kid Inventors Day social media story template:

Monday, January 18th 2021: Martin Luther King Jr. Day

Celebrate Dr. King's life and achievements as an influential American civil rights leader.

Martin Luther King Jr. Day (MLK Day) hashtag:


MLK Day social media post template:

Martin Luther King Jr. Day social media template collection:

Tuesday, January 19th 2021: National Popcorn Day

Sell popcorn, eat popcorn, post about popcorn!

National Popcorn Day hashtag: