Should you use Instagram Reels for your business?



Instagram Reels is Facebook's new Tik Tok competitor. Released earlier this month, the new feature on Instagram allows you to create short form video content on Instagram.


You have the ability to record and edit 15-second videos with audio, effects, and new creative tools. According to Instagram, "You can share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage."


Some ideas on how you can use Reels for your business:

  • Showcase your culinary talents and walk your followers through how to cook or bake a specialty item.

  • Do a quick room or house tour of a new home available on the market.

  • Shoot a before and after of a client who came to you for a beauty service or treatment.

  • Record your latest super quick at-home workout routine for clients.

  • Whip up a new cocktail recipe and list the ingredients for your followers.

  • Show all the different ways you can use a new product you're offering in store or online.


How to create Instagram Reels:

  1. Tap the + on your story icon, or swipe right to access stories.

  2. Choose "Reels" from the bottom menu.

  3. Tap the Reels button to add video clips (try uploading one of your Ripl videos!) or record your own video in the app.

  4. Once your reel is ready, move to the share screen, where you can save a draft of your reel, change the cover image, add a caption and hashtags, and tag your friends.

  5. After you share your reel, it will live on a separate Reels tab on your profile, where people can find the reels you’ve shared. If you also share to your Feed, your reel will appear on your main profile grid, though you have the option to remove it.


As a tool that allows you to piece together multi-clip videos, you can use Ripl to create video content for your Reels!


So why not give it a try?