Updated: Oct 9, 2020
Pascha Franklin started her online business, Pop Top Ink, in November 2019, and sells printed products using dye sublimation.
Read on for how Pascha has adjusted Pop Top Ink operations amidst the COVID-19 pandemic, and what recommendations she has for other small businesses like her own.
Q: Were you still able to operate your business after your initial local shutdown?
A: Yes, I work from home and do most of my business online. I had quite a few orders just because people wanted to help out the ‘small guy’ during all the craziness.
Q: How do you utilize social media to support your business? A: I post fairly regularly to both Instagram and Facebook. That is where everyone sees my stuff.
Q: What’s been your biggest success during this time?
A: I print custom items and right now mandatory face masks have increased my work significantly! If you have to wear it, you may as well express yourself—that has been an ongoing phrase I've used in my social media posts.
Q: Advice for businesses like yours as they work through COVID-19 challenges?
A: Just keep yourself on the radar by posting on social media consistently. And when your customers post about you, make sure to comment so their friends can see you're a real person and know how to contact you.