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Spooktacular Halloween social post ideas for your small business

Updated: Mar 24, 2021

Halloween social post ideas

If you're in need of some spooky Halloween content ideas for October, you've come to the right place! Keep scrolling for six Halloween marketing ideas guaranteed to send shivers down your followers' spines.

We witch you a spooktacular October!

1. Share a Halloween greeting

Get your followers in the spirit with a Halloween social media post. Browse our Halloween greetings collection for some inspiration.

Orange and black Happy Halloween greeting social media post with pumpkins, bats, and a spider

2. Post a spooky Halloween quote

Whether it's truly spooky or just heavy on the Halloween puns, post a Halloween quote to your social media feeds to celebrate the season.

Spooky Halloween quote post with haunted playground and swing

3. Show off your Halloween products

Do you offer special products for the month of October? Whether it's a new spooky treat or drink, seasonal Halloween decor, or costumes galore, let your customers know about your Halloween themed products on social media!

Halloween ghost cookies and orange and black macarons in a cookie kit social media post

4. Offer a seasonal discount

Attract more customers on social media during October by offering a seasonal discount or promotion. Whether it's offering a percentage off an item, including a free Halloween item in each order, or a full-blown Halloween sale, customers will be sure to jump on the offer!

Orange Halloween candles social media post

5. Host or advertise a Halloween community event

Are you planning a Halloween costume party? Perhaps a Halloween pop-up shop? A celebration for Día de Muertos? Or maybe you're participating in a community Halloween event, whether that's in person or virtual! Be sure to spread the word on social media so your followers and community members can join you.

Día de los Muertos party social media post with skeletons

6. Don't forget to post stories

You may have planned an excellent mix of social media posts for your respective timelines this October, but don't forget about stories! Browse our Halloween stories collection and Thanksgiving stories collection for ideas for your next Instagram story or Facebook story.

Boo Happy Halloween Instagram story or Facebook story with sheet ghost

7. Try out a haunting greeting in your next Halloween caption

Here are a few spooky phrases for your next Halloween post:

  • Eat, Drink, & Be Scary

  • Spooktacular

  • What's up, Witches?

  • Monster Mash

  • Fang-tastic

  • Witch's Brew

  • Fright Night

  • All Hallow's Eve

  • Boils & Ghouls

  • Boo-tiful

  • Don't be a scaredy cat

  • Best witches!

  • Enter if you dare

  • Frightfully delicious

  • Happy howl-o-ween!

  • Chills and thrills

  • No tricks, just treats!

  • Double, double, toil & trouble

  • Gourds galore

  • Happy Haunting!


Plus: Check out our gourds galore collection for some seasonal post ideas.

Thanksgiving is up next! Get started on your social media content planning for Thanksgiving with our Holiday Calendar for the rest of 2020.