What to Expect from Social Media in 2018

Updated: May 31, 2020

using mobile phone

Industry experts weigh in with their predictions

[A Guest Blog Post for Ripl Customers] By: Louise Upchurch | @Loulou_Uberkirk Freelance Social Media Manager & Consultant

Social Media is constantly changing and evolving. There are new updates and features being released across different platforms all the time. These new technological advancements practically ensure the landscape will look very different as we head in to 2018, but what are the new trends going to be?

I asked this question to people who work in the social media marketing industry to find out what their predictions are.


Natasha | @nplusg

Works in #SocialMediaMarketing, #PPC, #SEO, #ContentMarketing Europe & LATAM

This has been a remarkable year for social media as it welcomed new and innovative features and amazing advancements. Now that 2017 is coming to an end social media trends are preparing to take 2018 by storm!

For the past few years we’ve seen an incredible boost in the use of Video and Livestream by brands and I predict it won’t slow down any time soon! Livestreaming provides a more interactive and effective way of delivering valuable content to your audience. This creates a feeling of immediacy and allows for active engagement which people prefer, appreciate, and enjoy.

I would also like to mention the undeniable power of AR/AI and the unlimited opportunities it offers. 2017 saw a fair amount of AR/AI based products and I believe that in 2018 brands will focus more on new creative ways to take advantage of this technology, offering audiences a more “real life” experience when delivering their content.

The beauty of predictions is imagining the endless creative opportunities behind them.

Cat Davies

Cat Davies | @CatxDavies

CoFounder of @OurxAgency YouTuber and Social videographer Loughton. Essex

I believe that 2018 will see personalization come to the forefront of the social media experience. We have already seen some great steps by platforms in 2017 as re-targeting is becoming more sophisticated.

For example, YouTube now offers advertisers the ability to place a series of adverts in front of viewers, while LinkedIn and Facebook deliver personalized ads into messaging inboxes.

The ability to personalize your advertising and business messaging at scale is going to become a reality for businesses in 2018.

Gabriella | @CardozaGab

Personal & Corporate Brand Consultant // Experience in USA, EU & LATAM in #Branding, #Design & #Marketing // @IEBusiness @IEUniversity Boston, MA

2018 will be a year of innovation.

The advances and adoption of AR, VR, and video will play a vital role in how social media is both utilized and experienced. However, these ‘trends’ are merely the result of larger shifts within the makeup of the platforms and the users themselves.