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13 Days of Halloween

Updated: Oct 17, 2022

Tricks or treats? Why not both? We’re helping you count down to the spookiest day of the year on social media with our 13 Days of Halloween template collection. This collection of easy-to-share designs will help bring the fun of the holiday to your social feed.

We’re sharing everything you need to know about how to use the 13 Days of Halloween and how you can get the best results from this collection.

The 13 Days of Halloween content collection

The 13 Days of Halloween countdown contains 13 posts that count down to the days leading up to Halloween. These posts will help you share interesting content and increase your customer engagement leading up to the end of the month. This calendar is filled with different ideas like fun facts, questions, and announcements. You can start on October 19 and schedule all your posts out to October 31.

Below is a preview of all 13 days of the calendar. Click on the images to create and schedule your own posts.

How to use the 13 Days of Halloween content collection

Most of the posts in this collection will need minimal work from you—our design team has created these templates to complement each other on your feed while staying on theme with the season.

Here are some helpful tips to get your posts quickly shared and scheduled:

  • Add your logo

  • Add your Brand Slide to play at the end of video posts

  • Share and schedule your posts in advance

How to get the most from the social media engagement templates

You may have noticed some templates are more open-ended or have question prompts. These were designed to help stop your follower’s scroll and drive more social engagement!

We’ve rounded up our top 3 engagement tips to help you get the most from the 13 Days of Halloween.

Here are our top tips:

  • When it’s appropriate, use the caption for some light business promo. For example, on Day 8, the post shares a bit of trivia related to holiday candy sales. This could be a perfect time to promote the candy or treats you sell.

  • End your captions with a call to action (CTA) to reinforce the question in the post and encourage responses and likes.

  • Reshare your post to your Instagram Stories with a prompt to encourage your followers to tap into the post.

Check out the 13 Days of Halloween template collection and start creating today!


Follow us on Instagram and check out the October social media content calendar for more content ideas.


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