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October social media holiday content calendar

Updated: Feb 8


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Happy October! The month to hunker down and snug up on the sofa. The cold wet weather is here, Halloween is around the corner and then well you know what comes after Halloween.

This social media holiday and content calendar is here to help you track important dates in October. Use this to help you build out your social media content calendar for the month and as inspiration when you're unsure of what to post.

Click on any of the dates below to jump to the day or keep scrolling for important days and hashtags in October 2023, as well as social media post templates and template collections for every day this month.

Saturday, October 1st 2023: Breast Cancer Awareness month begins

You’ve probably seen many brands and businesses take to pink-themed marketing campaigns in October. Create a post celebrating survivors and honoring those who lost the battle to breast cancer.

Breast Cancer Awareness month hashtag:

Breast Cancer Awareness month social media post templates:

Sunday, October 1st 2023: International Coffee Day

Coffee is the fuel behind most small businesses. Celebrate your love for coffee by trying new coffee flavors or visiting local coffee shops. Share your coffee experiences on social media.

International Coffee Day hashtag:

International Coffee Day social media post templates:

Monday, October 2nd 2023: Customer Service Week begins

People often cite excellent customer service as a reason for being a repeat customer and referrals. Use Customer Service Week to highlight FAQs and the things you do to show your customers how much you appreciate them.

Customer Service Week hashtag:

Customer Service Week social media post templates:

Wednesday, October 4th 2023: National Taco Day

Indulge in delicious tacos from your favorite Mexican restaurant, or make your own at home. Share your taco creations and recommendations with the world.

National Taco Day hashtag:

National Taco Day social media post templates:

Thursday, October 5th 2023: World Teachers' Day

Express gratitude to the educators who have made a difference in your life. Send thank-you notes, share inspirational teacher stories, or donate school supplies to underprivileged schools.

World Teachers' Day hashtag:

World Teachers' Day social media post templates:

Friday, October 6th 2023: World Smile Day

World Smile Day is celebrated on the first Friday of October each year and is dedicated to "good cheer and good works." Brighten someone's day with a smile, a kind gesture, or a random act of kindness. Encourage others to share their smiles on social media.

World Smile Day hashtag:

World Smile Day social media post templates:

Sunday, October 8th 2023: Self Care Sunday

Share a helpful self-care tip to remind your followers to take some time for themselves.

Self Care Sunday hashtag:

Self Care Sunday social media post templates:

Monday, October 9th 2023: Canadian Thanksgiving

Celebrate with a traditional Thanksgiving meal, expressing gratitude for family and friends. Share your favorite Thanksgiving recipes or moments.

Canadian Thanksgiving hashtag:

Canadian Thanksgiving social media post template:

Monday, October 9th 2023: Indigenous Peoples' Day

Learn about and honor the culture, history, and contributions of Indigenous communities. Share resources and educate your audience about Indigenous issues.

Indigenous Peoples' Day hashtag:

Indigenous Peoples' Day social media post templates:

Tuesday, October 10th 2023: World Mental Health Day

World Mental Health Day is dedicated to raising awareness and promoting mental well-being. Join us in acknowledging this important day by sharing positive messages and resources for mental health support.

World Mental Health Day hashtag:

World Mental Health Day social media post templates:

Wednesday, October 11th 2023: National Coming Out Day

National Coming Out Day is an annual LGBT awareness day observed on October 11, to support lesbian, gay, bisexual and transgender people in their journey to coming out of the closet. Share a post in solidarity.

National Coming Out Day hashtag:

National Coming Out Day social media post templates:

Wednesday, October 11th 2023: International Day of the Girl

Empower girls worldwide by sharing stories of inspiring young women and supporting organizations focused on girls' education and rights.

International Day of the Girl hashtag:

International Day of the Girl social media post templates:

Friday October 13th 2023: Plan your Black Friday sales

The holiday season is coming soon & it’s best practice to get your sales and marketing planned ahead of time. Share a post by creating anticipation in users about the upcoming sales.

Black Friday sales hashtag:

Black Friday sales social media post templates:

Saturday, October 14th 2023: National Dessert Day

A day that couldn't be any sweeter. Indulge your sweet tooth and share your favorite dessert recipes. Share your specials or what desserts you're planning to having a sale on.

National Dessert Day hashtag:

National Dessert Day social media post templates:

Sunday, October 15th 2023: World Students' Day

Celebrate the achievements and potential of students worldwide. Share inspirational stories and resources for academic success.

World Students Day hashtag:

World Students Day social media post templates:

Sunday, October 15th 2023: National Business Women's Week begins

The third week in October is dedicated to highlighting the accomplishments of women in business. Celebrate your favorite women-owned businesses. Showcase female entrepreneurs and leaders to inspire others.

National Business Women's Week hashtag:

National Business Women's Week social media post templates:

Monday, October 16th 2023: World Food Day

Raise awareness about global food security issues. Share tips on reducing food waste and supporting sustainable food practices.

World Food Day hashtag:

World Food Day social media post templates: