October social media holiday content calendar

Updated: Sep 20, 2021

From pink posts honoring breast cancer awareness to fun and spooky ones for Halloween, October is host to a mix of days you can celebrate on social media with your followers.

This social media holiday and content calendar is here to help you track important dates in October. Use this to help you build out your social media content calendar for the month and as inspiration when you're unsure of what to post.

Click on any of the dates below to jump to the day or keep scrolling for important days and hashtags in October 2021, as well as social media post templates and template collections for every day this month.

Friday, October 1st 2021: Breast Cancer Awareness month begins

You’ve probably seen many brands and businesses take to pink-themed marketing campaigns in October. Create a post celebrating survivors and honoring those who lost the battle to breast cancer.

Breast Cancer Awareness month hashtag:


Breast Cancer Awareness month social media post template collection:

Saturday, October 2nd 2021: Host a giveaway

Giveaways can be a great way to build buzz for your brand using paid ads with giveaways. Using social media will help get traffic to your giveaway page.

Giveaway hashtag:


Giveaway social media post templates:

Monday, October 4th 2021: Trends for fall

New season means new trends! Share fall updates with your followers.

Fall trends hashtag:


Fall trends social media post templates:

Wednesday, October 6th 2021: Plan your Black Friday sales

The holiday season is coming soon and it’s best practice to get your sales and marketing planned ahead of time. Once you're prepared, get your followers excited by sharing a sneak peek or encouraging them to sign up for your newsletter.

Black Friday sales hashtag:


Black Friday sales social media post templates:

Thursday, October 7th 2021: Fall tips

Share a helpful tip to your social media related to fall.

Fall tips hashtag:


Fall tips social media post template:

Fall plans social media template

Sunday, October 10th 2021: World Mental Health Day

Mental health affects us all in one way or another. Help open up a dialogue and reduce the stigma by sharing a post.

World Mental Health Day hashtag:


World Mental Health Day social media post templates:

Monday, October 11th 2021: International Day of the Girl

Empower young girls and amplify their voices on International Day of the Girl.

International Day of the Girl hashtag:


International Day of the Girl social media post template:

Monday, October 11th 2021: Indigenous Peoples' Day

Honor the cultures and rich histories of the Native American people on Indigenous Peoples’ Day.

Indigenous Peoples' Day hashtag:


Indigenous Peoples' Day social media post template:

Indigenous Peoples' Day social media template

Tuesday, October 12th 2021: Promote your fall sales

Remind your followers of your fall offerings and current services!

Promote your fall sales hashtag:


Promote your fall sales social media post template collection:

Friday, October 15th 2021: National Boss's Day

If you’re a small business owner, you can still celebrate! Share what you’ve learned as a boss or why you enjoy being one.

National Boss's Day hashtag:


National Boss's Day social media post templates:

Saturday, October 16th 2021: Sweetest Day

Sweetest Day is a day to make small, kind gestures for others. Use a post to show how your business can help!

Sweetest Day hashtag:


Sweetest Day social media template:

Sweetest Day social media template