With Valentine’s coming up in February, now is a good time to show your customers some love. As a small business, it’s crucial to cultivate that feeling of appreciation for your customers. Here are some of our favorite ways to show your customers love on social media and in-store.
Offer special deals
For your loyal customers, a significant way to show appreciation is to offer them exclusive deals. You can offer discounts to loyal customers, like a simple stamp card for your business, where they are rewarded for multiple purchases with a free or discounted item. You can also offer a buy one, get one free deal for your products. Both of these incentivize customers to purchase more from you.
Creative deals can be offered to show love in other ways. You can offer new customers a new customer discount for their very first purchase. You can even offer discounts for customer birthdays! For more ideas, check out our post on how to drive sales.
Here’s an example of deal you could offer, click on the image below to try this design for yourself.
Besides discounts, there are other types of rewards you can offer for your customers. To increase customer loyalty, offer a referral bonus for every new customer they refer to you. You can also run an after-hours event that customers can attend, like a girls night out, where women can come shopping with their friends and receive exclusive discounts for your products. At these special events, you can offer gifts or giveaway drawings for customers.
Another event idea that works well for service-based businesses like real estate agents or those in financial services, is a client appreciation party! It is a fun way to bond with your clients and let them know you want them to stay in your network.
Here’s a Ripl post perfect for an in-store event.
Appreciate them on social media and in e-mail
There are a lot of creative ways you can show your customers love on social media and make it a regular part of your content strategy.
One of the easiest to start with is creating gratitude posts, thanking customers for visiting your business or helping you to reach a new sales goal. Make sure you reply back to comments too! Look for loyal customers who follow you on social media, and follow them back. And lastly, try running a social media giveaway for one of your products. Not only does this show appreciation for your current customers, it can also bring brand awareness to new people.
Another way to earn some customer goodwill is to keep them in the loop—either on social media or through email newsletters. Regular communication help to keep you top of mind for your customers.
Here is a social media thank you post to customize for your business.
Enhance your shopping experience
If you have a brick and mortar business, you can show customers love through an enjoyable in-store experience. Here are some easy ways to enhance the in-store shopping experience:
Offer free product samples to customers. Depending on your business this could be things like food or personal care products
Have a community board advertising local events
Consider revising your return policy to give customers more time to return items. This shows them that you have high confidence in your product
For online stores, ensure shopping with you online is as easy as possible. Things like broken links, poor photo quality, and vague product descriptions are all things that turn customers off from buying. Like the in-store experience there are some personal touches you can add:
Samples with every order
A handwritten note thanking them for their order
Free shipping with a certain amount of money spent
Let these ideas inspire you on ways to show your customers some love in honor of Valentine's Day.