5 Instagram Reels ideas for businesses

When it comes to Reels, there are endless possibilities to the types of content you can create and if you haven’t started, the time is now.

Consumers are expecting to see their favorite brands using video on social media for both product information as well as entertainment. Keep reading for 5 ways that businesses are using Reels as well as ideas to apply to your marketing plan.

Idea #1: Shopping guide

Customers and prospective customers often head to social media to research a company and its products. With the holidays coming up, what better way to help them than with content that gives more information about your products and services? This shopping guide from The INKEY List provides a shopping guide on which of their eye creams works best for different skin types.

This Reel checks all the boxes: informative, entertaining, and helps a customer decide on what to purchase.

Shopping guide Reel ideas for your business: