So you've nailed down your holiday content plans for the main feed on your social media channels and you've produced professional posts and timely messages about your business for the holiday season, but what the heck do you put in your Instagram stories or Facebook stories?
If you're running into a roadblock on what to post in your stories, or you're just looking for inspiration, we're here to help!
We rounded up nine social media story ideas for your small business this holiday season. Keep reading for inspiration and holiday story template examples—and try out one of these story ideas in your next Instagram or Facebook story.
1. Share a gift guide
Gift guides are super popular and super helpful around the holidays! Post a gift guide with your products to your stories and be sure to add a swipe up or link in bio for a link to all the included products!
2. Post a holiday decorating tour
Did you decorate your home, your home office, shop, or a home you have listed? Share a video in stories and show your followers your expert seasonal decorating skills!
3. Launch a product or service
The holidays are a great time to launch a new product or introduce a new service. Before you launch, be sure to post a message about it to your Instagram stories and Facebook stories to build hype. Then, on launch day post again!
4. Spread the love and show your support for other small businesses
Local businesses need support this holiday season! As a small business owner, you know this firsthand. Share a story on social media to pledge small with us this holiday season, and encourage your followers to do the same.