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May 2024 social media holiday content calendar

Updated: Apr 25

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As the flowers bloom and the sun lingers longer in the sky, it’s the perfect time to refresh your social media strategy.


Use our social media content calendar for tracking important dates in May 2024. Use this as a guide to build out your social media content calendar for the month and as inspiration when you're unsure of what to post.


Click on any of the dates below to jump to the day or keep scrolling for important days and hashtags in May 2024, as well as social media post templates and a template collection for every day this month.


May social media template collection




Wednesday, May 1st 2024: First Day of Asian Pacific American Heritage Month


It is Asian American and Pacific Islander Heritage Month each May. This recognizes the influence and contributions of Asian Americans and Pacific Islander Americans to the achievements and culture of the United States. Be sure to celebrate AAPI-owned businesses all month long.


Asian Pacific American Heritage Month hashtag:


# asianpacificamericanheritagemonth


Asian Pacific American Heritage Month social media post templates:



Wednesday, May 1st 2024: May Day


May Day, also known as International Workers' Day, is a fun and festive day celebrated on May 1st every year. It's a time to recognize and appreciate the hardworking folks who make our world go round.


May Day hashtag:


# mayday


May Day social media post templates:




Friday, May 3rd 2024: Celebrate Mental Health Awareness Month


Open up the conversation surrounding mental health and the role it plays into running a business.


Mental Health Awareness Month hashtag:


# MentalHealthAwareness


Mental Health Awareness Month social media post templates:




Friday, May 3rd 2024: Celebrate Lupus Awareness Month


Lupus Awareness Month is a time to spread awareness, understanding, and support for those living with lupus. The goal is to help people recognize the symptoms early on and get the right treatment.


Lupus Awareness Month hashtag:


# LupusAwarenessMonth


Lupus Awareness Month social media post templates:




Friday, May 3rd 2024: National Space Day


National Space Day is a special day that celebrates the achievements of space exploration and encourages us to continue learning about the mysteries of the universe. It's a great opportunity to appreciate the many contributions that space technology has made to our daily lives and to dream about the possibilities of future exploration.


Space Day hashtag:


# SpaceDay


Space Day social media post template:




Saturday, May 4th 2024: May the 4th be with you


Use the force... of social media! Share your Star Wars fandom by posting on social.


May the 4th be with you hashtag:


# maythefourthbewithyou


May the 4th be with you social media post template:




Saturday, May 4th 2024: International Firefighters Day


International Firefighters Day is a special time to reflect on the sacrifices made by firefighters to keep us all safe.


International Firefighters Day hashtag:


# internationalfirefightersday


International Firefighters Day social media post templates:




Saturday, May 4th 2024: National Fitness Day


National Fitness Day is all about promoting health and wellness in our communities. Show how your small business encourages a fit lifestyle, whether through wellness programs, community fitness events, or special promotions on health-related products.


National Fitness Day hashtag:


# nationalfitnessday


National Fitness Day social media post templates:




Sunday, May 5th 2024: Cinco de Mayo


Celebrate Cinco de Mayo by sharing your sales and specials for the holiday. If you have a restaurant, encourage drink specials and reservations.


Cinco de Mayo hashtag:


# cincodemayo


Cinco de Mayo social media post templates:




Monday, May 6th 2024: Teacher Appreciation Week begins


Thank a teacher to honor the impact teachers and educators have had in our lives and for all their hard work and dedication. Create a post on social media to show your gratitude and say "thank you" to those who have made a positive impact.


Teacher Appreciation Week hashtag:


# TeacherAppreciationweek, # teacherappreciationday


Teacher Appreciation Week social media post templates:




Friday, May 10th 2024: National Small Business Day


Small businesses are the heartbeat of communities. Celebrate your business by sharing success stories and offering tips for supporting small businesses. It's also a great time to remind your followers to shop at small businesses by sharing some of your favorites and encouraging engagement with small businesses on social media.


Small Business Day hashtag:


# nationalsmallbusinessday


Small Business Day social media post templates:




Saturday, May 11th 2024: Fair Trade Day


Fair Trade Day is a great opportunity to support small farmers and workers around the world who produce the products we love. By choosing fair trade products, we can help ensure these hard-working individuals receive fair wages and better working conditions. Let your followers know if you source your products or materials from Fair Trade partners.


Fair Trade Day hashtag:


# fairtradeday


Fair Trade Day social media post templates:




Sunday, May 12th 2024: International Nurses Day


Celebrate our healthcare heroes on National Nurses Day. Take time to recognize their dedication, compassion, and commitment to helping others.


International Nurses Day hashtag:


# internationalnursesday


International Nurses Day social media post template:




Sunday, May 12th 2024: Mother's Day


Celebrate motherhood in all of its forms today! Use social media to show appreciation, gratitude, and love to our mothers, grandmothers, and mother figures who have played an important role in our lives.


Mother's Day hashtag:



Mother's Day social media post templates:




Wednesday, May 15th 2024: International Day of Families


International Day of Families celebrates families' vital role in business and community life. Highlight how your small business supports families, from flexible work policies to community initiatives, and show your commitment to nurturing these essential bonds.


International Day of Families hashtag:


# Internationaldayoffamilies


International Day of Families social media post templates:




Friday, May 17th 2024: International Day Against Homophobia, Transphobia, and Biphobia


 International Day Against Homophobia, Transphobia, and Biphobia is a day to stand up against discrimination and violence towards the LGBTQ+ community. It's a day to celebrate diversity and promote acceptance, equality, and love for all. Create a post to support our LGBTQ+ friends and family, and strive for a more inclusive and welcoming world for everyone.


International Day Against Homophobia, Transphobia, and Biphobia hashtag:


# lgbtqrights


International Day Against Homophobia, Transphobia, Biphobia social media post templates:




Saturday, May 18th 2024: International Museums Day


Museum Day is a special occasion where museums around the world open their doors for free or at a discounted rate, allowing everyone to explore and appreciate the wonders of art, history, science, and culture. It's a great opportunity to learn something new and share fun facts with your followers on social media.


International Museums Day hashtag:


# museumday


International Museums Day social media post templates:




Saturday, May 18th 2024: World Whiskey Day


Whether you're a fan of Scotch, Bourbon, Irish whiskey, or any other variety, World Whiskey Day is the perfect time to raise a glass and learn more about the world of whiskey. Share your happy hour specials and signature cocktails with your followers.


World Whiskey Day hashtag:


# WorldWhiskeyDay


World Whiskey Day social media post templates: