May is the perfect month to welcome spring and kick-off the summer season.
Use our social media content calendar for tracking important dates in May 2023. Use this as a guide to build out your social media content calendar for the month and as inspiration when you're unsure of what to post.
Click on any of the dates below to jump to the day or keep scrolling for important days and hashtags in May 2023, as well as social media post templates and a template collection for every day this month.
May social media template collection
Monday, May 1st 2023: First Day of Asian Pacific American Heritage Month
It is Asian American and Pacific Islander Heritage Month each May. This recognizes the influence and contributions of Asian Americans and Pacific Islander Americans to the achievements and culture of the United States. Be sure to celebrate AAPI-owned businesses all month long.
Asian Pacific American Heritage Month hashtag:
Asian Pacific American Heritage Month social media post template:
Monday, May 1st 2023: May Day
May Day, also known as International Workers' Day, is a fun and festive day celebrated on May 1st every year. It's a time to recognize and appreciate the hardworking folks who make our world go round.
May Day hashtag:
May Day social media post template:
Tuesday, May 2nd 2023: Celebrate Mental Health Awareness Month
Open up the conversation surrounding mental health and the role it plays into running a business.
Mental Health Awareness Month hashtag:
Mental Health Awareness Month social media post template:
Wednesday, May 3rd 2023: Celebrate Lupus Awareness Month
Lupus Awareness Month is a time to spread awareness, understanding, and support for those living with lupus. The goal is to help people recognize the symptoms early on and get the right treatment.
Lupus Awareness Month hashtag:
Lupus Awareness Month social media post template:
Thursday, May 4th 2023: May the 4th be with you
Use the force... of social media! Share your Star Wars fandom by posting on social.
May the 4th be with you hashtag:
May the 4th be with you social media post template:
Thursday, May 4th 2023: International Firefighters Day
International Firefighters Day is a special time to reflect on the sacrifices made by firefighters to keep us all safe.
International Firefighters Day hashtag:
International Firefighters Day social media post templates:
Friday, May 5th 2023: Cinco de Mayo
Celebrate Cinco de Mayo by sharing your sales and specials for the holiday. If you have a restaurant, encourage drink specials and reservations.
Cinco de Mayo hashtag:
Cinco de Mayo social media post templates:
Friday, May 5th 2023: Flower Moon
The Flower Moon is a full moon that occurs in the month of May, and it gets its name from the flowers that typically bloom during this time of year. It's often associated with growth, new beginnings, and the start of summer.
Flower Moon hashtag:
Flower Moon social media post template:
Saturday, May 6th 2023: Kentucky Derby
The Kentucky Derby is a horse race that takes place in Louisville, Kentucky. Did you know that it's known as the "most exciting two minutes in sports"? This is because the race itself only lasts for about two minutes!
Kentucky Derby hashtag:
Kentucky Derby social media post template:
Saturday, May 6th 2023: National Space Day
National Space Day is a special day that celebrates the achievements of space exploration and encourages us to continue learning about the mysteries of the universe. It's a great opportunity to appreciate the many contributions that space technology has made to our daily lives and to dream about the possibilities of future exploration.
Space Day hashtag:
Space Day social media post template:
Monday, May 8th 2023: Teacher Appreciation Week begins
Thank a teacher to honor the impact teachers and educators have had in our lives and for all their hard work and dedication. Create a post on social media to show your gratitude and say "thank you" to those who have made a positive impact.
Teacher Appreciation Week hashtag:
Teacher Appreciation Week social media post template:
Tuesday, May 9th 2023: Share your Mother’s Day Specials
With Mother's Day coming up, it's important to create content that highlights your products or services and appeals to your customers. Create social media posts that showcase your Mother's Day sales and specials while emphasizing the value and uniqueness of your offerings. Don't forget to add a personal touch that celebrates the special bond between mothers and their loved ones!
Share your Mother’s Day Specials hashtag:
Share your Mother’s Day Specials social media templates:
Wednesday, May 10th 2023: National Small Business Day
Small businesses are the heartbeat of communities. Celebrate your business by sharing success stories and offering tips for supporting small businesses. It's also a great time to remind your followers to shop at small businesses by sharing some of your favorites and encouraging engagement with small businesses on social media.
Small Business Day hashtag:
Small Business Day social media post template:
Friday, May 12th 2023: International Nurses Day
Celebrate our healthcare heroes on National Nurses Day. Take time to recognize their dedication, compassion, and commitment to helping others.
International Nurses Day hashtag:
International Nurses Day social media post template:
Saturday, May 13th 2023: Fair Trade Day
Fair Trade Day is a great opportunity to support small farmers and workers around the world who produce the products we love. By choosing fair trade products, we can help ensure these hard-working individuals receive fair wages and better working conditions. Let your followers know if you source your products or materials from Fair Trade partners.
Fair Trade Day hashtag:
Fair Trade Day social media post template:
Sunday, May 14th 2023: Mother's Day
Celebrate motherhood in all of its forms today! Use social media to show appreciation, gratitude, and love to our mothers, grandmothers, and mother figures who have played an important role in our lives.
Mother's Day hashtag:
Mother's Day social media post template:
Tuesday, May 16th 2023: Repurpose your most popular post
Check out your analytics to find a post your audience loved and put a new twist on it. Repurposing content is a great way to maximize your content's reach and impact by adapting it to different formats or platforms to better engage with your audience.Try turning a static post into a Reel!
Repurpose your most popular post hashtag:
Repurpose your most popular post social media templates:
Wednesday, May 17th 2023: International Day Against Homophobia, Transphobia, and Biphobia
International Day Against Homophobia, Transphobia, and Biphobia is a day to stand up against discrimination and violence towards the LGBTQ+ community. It's a day to celebrate diversity and promote acceptance, equality, and love for all. Create a post to support our LGBTQ+ friends and family, and strive for a more inclusive and welcoming world for everyone.
International Day Against Homophobia, Transphobia, and Biphobia hashtag:
International Day Against Homophobia, Transphobia, and Biphobia social media post template:
Thursday, May 18th 2023: International Museums Day
Museum Day is a special occasion where museums around the world open their doors for free or at a discounted rate, allowing everyone to explore and appreciate the wonders of art, history, science, and culture. It's a great opportunity to learn something new and share fun facts with your followers on social media.
International Museums Day hashtag:
International Museums Day social media post template:
Saturday, May 20th 2023: World Whiskey Day
Whether you're a fan of Scotch, Bourbon, Irish whiskey, or any other variety, World Whiskey Day is the perfect time to raise a glass and learn more about the world of whiskey. Share your happy hour specials and signature cocktails with your followers.
World Whiskey Day hashtag:
World Whiskey Day social media post template:
Sunday, May 21st 2023: World Meditation Day
World Meditation Day is a day to cultivate peace, mindfulness, and self-awareness through the practice of meditation. This day is a great opportunity to take a break from the hustle and bustle of our busy lives. Take a minute to breathe, relax, and find inner peace on this special day and then encourage your followers to do the same.
World Meditation Day hashtag:
World Meditation Day social media post template:
Monday, May 22nd 2023: Victoria Day
Victoria Day celebrates the birthday of Queen Victoria, who was the longest-reigning monarch of the British Empire. It's typically observed on the Monday preceding May 25th and is a time for Canadians to enjoy parades, fireworks, and other festive activities that mark the unofficial start of the summer season.
Victoria Day hashtag:
Victoria Day social media post template:
Tuesday, May 23rd 2023: Show customer appreciation
Show customer appreciation, by posting shout-outs, sharing customer feedback and testimonials, and running special promotions and giveaways. This is a great way to strengthen customer relationships, build brand loyalty, and attract new customers. Don't hesitate to express your gratitude and make your customers feel special on social media!
Customer appreciation hashtag:
Customer appreciation social media post template:
Wednesday, May 24th 2023: Share your Memorial Day specials
Make sure your audience knows what sales and specials you are offering for Memorial Day before they spend less time on their phones and more time in vacation mode.
Memorial Day specials hashtag:
Memorial Day specials social media post template:
Thursday, May 25th 2023: National Wine Day
Whether you're a fan or red or white, Wine Day is the perfect occasion to celebrate the beverage. Share your bottle and glass specials.
National Wine Day hashtag:
National Wine Day social media post template:
Friday, May 26th 2023: Show a sneak peek of your summer offers
What is on the horizon for your business this summer? Give a peek of new products and offers so your customers know what to expect so they can get excited.
Sneak peek hashtag:
Sneak peek social media post template:
Sunday, May 28th 2023: The French Open starts
The French Open is one of the most exciting events in the world of tennis. Share a post with your specials and the times of when they can watch at your bar or restaurant.
The French Open starts hashtag:
The French Open starts social media post template:
Sunday, May 28th 2023: World Hunger Day
World Hunger Day is an important reminder that millions worldwide face hunger daily. It's a day to raise awareness, take action, and make a difference in the fight against hunger. Share how your business is working to end hunger whether that be donating to food banks or taking steps to reduce food waste.
World Hunger Day hashtag:
World Hunger Day social media post template:
Monday, May 29th 2023: National BBQ Week begins
Summer is almost synonymous with BBQ food and time with friends and family. Share mouth-watering BBQ specials to encourage the start of summer at your restaurant.
National BBQ Week hashtag:
National BBQ Week social media post template:
Monday, May 29th 2023: Memorial Day
Memorial Day allows us to honor and remember the brave men and women who have made the ultimate sacrifice in service to our country. It's a time to reflect on their courage and sacrifice, and to show our gratitude for their service. Create a post to thank the veterans and active-duty military members.
Memorial Day hashtag:
Memorial Day social media post template:
Has this social media holiday content calendar left you feeling ready to plan your content? Share the love with other business owners that might find this helpful in their social media marketing!