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As the flowers bloom and the sun lingers longer in the sky, it’s the perfect time to refresh your social media strategy.
Use our social media content calendar for tracking important dates in May 2024. Use this as a guide to build out your social media content calendar for the month and as inspiration when you're unsure of what to post.
Click on any of the dates below to jump to the day or keep scrolling for important days and hashtags in May 2024, as well as social media post templates and a template collection for every day this month.
May social media template collection
Wednesday, May 1st 2024: First Day of Asian Pacific American Heritage Month
It is Asian American and Pacific Islander Heritage Month each May. This recognizes the influence and contributions of Asian Americans and Pacific Islander Americans to the achievements and culture of the United States. Be sure to celebrate AAPI-owned businesses all month long.
Asian Pacific American Heritage Month hashtag:
# asianpacificamericanheritagemonth
Asian Pacific American Heritage Month social media post templates:
Wednesday, May 1st 2024: May Day
May Day, also known as International Workers' Day, is a fun and festive day celebrated on May 1st every year. It's a time to recognize and appreciate the hardworking folks who make our world go round.
May Day hashtag:
# mayday
May Day social media post templates:
Friday, May 3rd 2024: Celebrate Mental Health Awareness Month
Open up the conversation surrounding mental health and the role it plays into running a business.
Mental Health Awareness Month hashtag:
# MentalHealthAwareness
Mental Health Awareness Month social media post templates:
Friday, May 3rd 2024: Celebrate Lupus Awareness Month
Lupus Awareness Month is a time to spread awareness, understanding, and support for those living with lupus. The goal is to help people recognize the symptoms early on and get the right treatment.
Lupus Awareness Month hashtag:
# LupusAwarenessMonth
Lupus Awareness Month social media post templates:
Friday, May 3rd 2024: National Space Day
National Space Day is a special day that celebrates the achievements of space exploration and encourages us to continue learning about the mysteries of the universe. It's a great opportunity to appreciate the many contributions that space technology has made to our daily lives and to dream about the possibilities of future exploration.
Space Day hashtag:
# SpaceDay
Space Day social media post template:
Saturday, May 4th 2024: May the 4th be with you
Use the force... of social media! Share your Star Wars fandom by posting on social.
May the 4th be with you hashtag:
# maythefourthbewithyou
May the 4th be with you social media post template:
Saturday, May 4th 2024: International Firefighters Day
International Firefighters Day is a special time to reflect on the sacrifices made by firefighters to keep us all safe.
International Firefighters Day hashtag:
# internationalfirefightersday
International Firefighters Day social media post templates:
Saturday, May 4th 2024: National Fitness Day
National Fitness Day is all about promoting health and wellness in our communities. Show how your small business encourages a fit lifestyle, whether through wellness programs, community fitness events, or special promotions on health-related products.
National Fitness Day hashtag:
# nationalfitnessday
National Fitness Day social media post templates:
Sunday, May 5th 2024: Cinco de Mayo
Celebrate Cinco de Mayo by sharing your sales and specials for the holiday. If you have a restaurant, encourage drink specials and reservations.
Cinco de Mayo hashtag:
# cincodemayo
Cinco de Mayo social media post templates:
Monday, May 6th 2024: Teacher Appreciation Week begins
Thank a teacher to honor the impact teachers and educators have had in our lives and for all their hard work and dedication. Create a post on social media to show your gratitude and say "thank you" to those who have made a positive impact.
Teacher Appreciation Week hashtag:
# TeacherAppreciationweek, # teacherappreciationday
Teacher Appreciation Week social media post templates:
Friday, May 10th 2024: National Small Business Day
Small businesses are the heartbeat of communities. Celebrate your business by sharing success stories and offering tips for supporting small businesses. It's also a great time to remind your followers to shop at small businesses by sharing some of your favorites and encouraging engagement with small businesses on social media.
Small Business Day hashtag:
# nationalsmallbusinessday
Small Business Day social media post templates:
Saturday, May 11th 2024: Fair Trade Day
Fair Trade Day is a great opportunity to support small farmers and workers around the world who produce the products we love. By choosing fair trade products, we can help ensure these hard-working individuals receive fair wages and better working conditions. Let your followers know if you source your products or materials from Fair Trade partners.
Fair Trade Day hashtag:
# fairtradeday
Fair Trade Day social media post templates:
Sunday, May 12th 2024: International Nurses Day
Celebrate our healthcare heroes on National Nurses Day. Take time to recognize their dedication, compassion, and commitment to helping others.
International Nurses Day hashtag:
# internationalnursesday
International Nurses Day social media post template:
Sunday, May 12th 2024: Mother's Day
Celebrate motherhood in all of its forms today! Use social media to show appreciation, gratitude, and love to our mothers, grandmothers, and mother figures who have played an important role in our lives.
Mother's Day hashtag:
Mother's Day social media post templates:
Wednesday, May 15th 2024: International Day of Families
International Day of Families celebrates families' vital role in business and community life. Highlight how your small business supports families, from flexible work policies to community initiatives, and show your commitment to nurturing these essential bonds.
International Day of Families hashtag:
# Internationaldayoffamilies
International Day of Families social media post templates:
Friday, May 17th 2024: International Day Against Homophobia, Transphobia, and Biphobia
International Day Against Homophobia, Transphobia, and Biphobia is a day to stand up against discrimination and violence towards the LGBTQ+ community. It's a day to celebrate diversity and promote acceptance, equality, and love for all. Create a post to support our LGBTQ+ friends and family, and strive for a more inclusive and welcoming world for everyone.
International Day Against Homophobia, Transphobia, and Biphobia hashtag:
# lgbtqrights
International Day Against Homophobia, Transphobia, Biphobia social media post templates:
Saturday, May 18th 2024: International Museums Day
Museum Day is a special occasion where museums around the world open their doors for free or at a discounted rate, allowing everyone to explore and appreciate the wonders of art, history, science, and culture. It's a great opportunity to learn something new and share fun facts with your followers on social media.
International Museums Day hashtag:
# museumday
International Museums Day social media post templates:
Saturday, May 18th 2024: World Whiskey Day
Whether you're a fan of Scotch, Bourbon, Irish whiskey, or any other variety, World Whiskey Day is the perfect time to raise a glass and learn more about the world of whiskey. Share your happy hour specials and signature cocktails with your followers.
World Whiskey Day hashtag:
# WorldWhiskeyDay
World Whiskey Day social media post templates:
Monday, May 20th 2024: Victoria Day
Victoria Day celebrates the birthday of Queen Victoria, who was the longest-reigning monarch of the British Empire. It's typically observed on the Monday preceding May 25th and is a time for Canadians to enjoy parades, fireworks, and other festive activities that mark the unofficial start of the summer season.
Victoria Day hashtag:
# VictoriaDay
Victoria Day social media post templates:
Monday, May 20th 2024: The French Open starts
The French Open is one of the most exciting events in the world of tennis. Share a post with your specials and the times of when they can watch at your bar or restaurant.
The French Open starts hashtag:
# FrenchOpen2024
The French Open starts social media post templates:
Tuesday, May 21st 2024: World Meditation Day
World Meditation Day is a day to cultivate peace, mindfulness, and self-awareness through the practice of meditation. This day is a great opportunity to take a break from the hustle and bustle of our busy lives. Take a minute to breathe, relax, and find inner peace on this special day and then encourage your followers to do the same.
World Meditation Day hashtag:
# WorldMeditationDay
World Meditation Day social media post templates:
Thursday, May 23rd 2024: Flower Moon
The Flower Moon is a full moon that occurs in the month of May, and it gets its name from the flowers that typically bloom during this time of year. It's often associated with growth, new beginnings, and the start of summer.
Flower Moon hashtag:
# flowermoon
Flower Moon social media post template:
Thursday, May 23rd 2024: Share your Memorial Day specials
Make sure your audience knows what sales and specials you are offering for Memorial Day before they spend less time on their phones and more time in vacation mode.
Memorial Day specials hashtag:
# memorialdaysale
Memorial Day specials social media post templates:
Saturday, May 25th 2024: National Wine Day
Whether you're a fan or red or white, Wine Day is the perfect occasion to celebrate the beverage. Share your bottle and glass specials.
National Wine Day hashtag:
# NationalWineDay
National Wine Day social media post templates:
Saturday, May 25th 2024: Show a sneak peek of your summer offers
What is on the horizon for your business this summer? Give a peek of new products and offers so your customers know what to expect so they can get excited.
Sneak peek hashtag:
# sneakpeek
Sneak peek social media post templates:
Monday, May 27th 2024: National BBQ Week begins
Summer is almost synonymous with BBQ food and time with friends and family. Share mouth-watering BBQ specials to encourage the start of summer at your restaurant.
National BBQ Week hashtag:
# nationalBBQweek
National BBQ Week social media post templates:
Monday, May 27th 2024: Memorial Day
Memorial Day allows us to honor and remember the brave men and women who have made the ultimate sacrifice in service to our country. It's a time to reflect on their courage and sacrifice, and to show our gratitude for their service. Create a post to thank the veterans and active-duty military members.
Memorial Day hashtag:
# memorialday2024
Memorial Day social media post templates:
Thursday, May 30th 2024: National Creativity Day
National Creativity Day is an opportunity for small business owners to showcase their ingenuity and originality. It's a day to celebrate the unique ideas and creative solutions that small businesses bring to their communities and industries. Share how your business leverages creativity, from innovative product designs to creative marketing strategies or community engagement initiatives.
National Creativity day hashtag:
# NationalCreativityDay
National Creativity Day social media post templates:
Has this social media holiday content calendar left you feeling ready to plan your content? Share the love with other business owners that might find this helpful in their social media marketing!
