How to use Instagram stories and Facebook stories for your real estate business

Instagram stories and Facebook stories are becoming more and more popular, so much so that they're outpacing the traditional feed. We can see evidence of this with social platforms placing more emphasis on developing and showcasing stories in their apps and introducing new features like Instagram Reels.

You already know social media is necessary if you want to be successful as a small businessthat's why you're here!—but you have the opportunity to step up your social media game with engaging Instagram story and Facebook story content.

Keep reading for different ways to use stories for your real estate business.

Share behind the scenes content on social media

Behind the scenes photos or videos can show your followers you're super hardworking and relatable while letting your unique personality shine through. Make behind the scenes (BTS) videos for open houses, tours, how-to's, and what you do on the day-to-day.

Instagram story idea for realtors and real estate agents behind the scenes content
An example of behind the scenes content for stories.

Encourage engagement with polls

One of the best ways to encourage engagement on Instagram or Facebook is by using the polls option in stories. One of the most simple ways to do this is by posting two photos and asking which your followers prefer. You can do yes or no polls, this or that, or sliding scale polls.

Here are a few basic poll example questions you can ask your followers:

  • White cabinets or green cabinets?

  • Which style is yours? Minimalist or maximalist?

  • Modern or bohemian?

  • Before or after?

  • Do you love this bathroom remodel? Yes or no.

  • Sliding heart scale to show how much your followers love an image on your story.

Instagram story poll example for real estate agents with a question about kitchen cabinets
Polls are a great way to show off new listings!

Use these or come up with your own polls to highlight different properties you have listed without being super salesy.

Learn how to make a poll for your next Instagram story!

Create story highlights on Instagram

Stories are only visible for 24 hours, but Instagram created a way for you to save and showcase your best content right at the top of your feed.