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How to write alt text on Instagram and why it's important

Instagram alt text tutorial

You may have heard of alt text, or alternative text, on Instagram recently. This increasingly popular topic is being adopted more and more by users on Instagram and is a feature that has been present for a while but hasn't received the attention it truly deserves. Alt text can help you reach a broader audience and improve accessibility on your Instagram channel.

Why alt text on Instagram is important

Alt text may display when a photo is very slow to load, when using a browser for the visually impaired, or when using a screen reader that tells you what is on an image. Instagram automatically generates alt text for your posts, but it often does not capture the full context and description of the image in a post. You can write your own alt text to more accurately describe your photo.

Alt text is important for accessibility and SEO. It allows screen readers to read off descriptions of images to visually impaired users, and it allows search features and search engines to more easily discover your content based on the description provided.

Overall, it's a good idea to start writing your own alt text for your Instagram posts! It will help you reach the largest audience possible on Instagram.

How to add alt text to your next Instagram post

Creating your own alt text on an Instagram post is super easy!

1. Start by creating a post on Instagram. After you've taken or chosen the photo and done all your edits, tap "Next". Tap "Advanced Settings"

You may have to scroll all the way to the bottom to see "Advanced Settings" if you have multiple accounts.

New post display on Instagram

2. Under Accessibility at the bottom, tap on "Write Alt Text"

Advanced post settings on Instagram

3. Write your alt text and tap "Done"

Alt text description on Instagram

4. Share your image on Instagram as usual

That's it! You can also edit the alt text on a post you've already shared by navigating to that post and tapping the three dots in the top right corner, then tapping "Edit". Once you tap edit, an "AA Edit Alt Text" option will appear on your image. Tap this icon to edit and save your alt text.

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How to write effective alt text for Instagram

The goal of alt text on Instagram is to describe the image you are posting accurately. The most effective alt text captures the context of the image and the description itself.

Here's an example of alt text describing the image used above:

Alt text example in Instagram

To go above and beyond alt text, you can also choose to include a photo description in the caption of your Instagram post. User @blairimani on Instagram does an excellent job providing detailed descriptions of her Instagram posts:


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