April showers have passed and the time for May flowers is here!
This social media holiday and content calendar is here to help you track important dates in May. Use this to help you build out your social media content calendar for the month and as inspiration when you're unsure of what to post.
Check out our other available content calendars for 2021:
Click on any of the dates below to jump to the day or keep scrolling for important days and hashtags in May 2021, as well as social media post templates and template collections for every day this month.
Saturday, May 1st 2021: May Day
Welcome spring by celebrating May Day with a post.
May Day hashtag:
May Day social media post templates:
Sunday, May 2nd 2021: Advertise your Mother's Day specials
Help your audience find that perfect gift or meal for mom! Share your offers and specials.
Advertise your Mother's Day specials hashtag:
Advertise your Mother's Day specials social media post template collection:
Monday, May 3rd 2021: Announce your COVID-19 updates
Keep your customers in the know by sharing what phase of reopening you are in.
COVID-19 updates hashtag:
COVID-19 updates social media post templates:
Tuesday, May 4th 2021: Star Wars Day
Use the force... of social media! Post a celebratory message to encourage engagement on social.
Star Wars Day hashtag:
Star Wars Day social media post template:
Wednesday, May 5th 2021: Cinco de Mayo
Celebrate Cinco de Mayo by sharing your sales and specials.
Cinco de Mayo hashtags:
Cinco de Mayo social media post templates:
Thursday, May 6th 2021: National Beverage Day
No matter what's in your cup, let's have a toast for National Beverage Day!
National Beverage Day hashtags:
National Beverage Day social media post templates:
Friday, May 7th 2021: Answer an industry question
Set the record straight by elaborating on a question or common misunderstanding in your industry.
Answer an industry question hashtags:
Answer an industry question social media post template collection:
Saturday, May 8th 2021: Take a posting break
Enjoy your weekend and take a break from posting today!
Sunday, May 9th 2021: Mother's Day
Celebrate motherhood in all of its forms ❤️
Mother's Day hashtag:
Mother's Day social media post template collection:
Monday, May 10th 2021: Repurpose your most popular post
Check out your analytics to find a post your audience loved and put a new twist on it.
Repurpose your most popular post hashtag:
Repurpose your most popular post social media post templates:
Tuesday, May 11th 2021: Show some customer appreciation
Celebrate the customers that have supported you over the past year during COVID-19 restrictions.
Customer appreciation hashtag:
Customer appreciation social media post template collection:
Wednesday, May 12th 2021: Take a posting break
Take a break from posting today!
Thursday, May 13th 2021: Fair Trade Day
If you source your products or materials from Fair Trade partners, let your customers know.
Fair Trade Day hashtag:
Fair Trade Day social media post template collection:
Friday, May 14th 2021: Flash Sale Friday
Start the weekend off right with a little surprise flash sale for your customers.
Flash Sale Friday hashtag:
Flash Sale Friday social media post templates:
Saturday, May 15th 2021: International Day of Families
Whether you’re a family-owned business or help families find their new home, celebrate the importance of family! Post a personal or behind the scenes post on your timeline.
International Day of Families hashtag:
International Day of Families social media post templates:
Sunday, May 16th 2021: Create a share-worthy post
You can't predict when something will be super popular but there are elements that can help. Share something helpful and eye-catching.
Create a share-worthy post hashtag:
Share-worthy social media post templates:
Monday, May 17th 2021: Encourage shopping small biz
COVID-19 has hit small businesses hard so encourage your followers to shop at small business.
Encourage shopping small biz hashtag:
Encourage shopping small biz social media post template collection:
Tuesday, May 18th 2021: Post to your stories
Don't let your grid posts keep all your attention, show your stories some love too.
Social media stories post templates:
Wednesday, May 19th 2021: Wednesday Wisdom
Impart some wisdom onto your followers.
Wednesday Wisdom hashtag:
Wednesday Wisdom social media post template:
Thursday, May 20th 2021: Share your contact info
Make it easier for your customers to contact you by sharing a post with your email or phone number.
Contact info hashtag:
Contact info social media post template collection:
Friday, May 21st 2021: Introduce yourself
Allow yourself... to introduce yourself. Tell your followers about your background, skills, and even a fun fact.
Introduce yourself hashtag:
Introduce yourself social media post templates:
Saturday, May 22nd 2021: Share a customer testimonial
Testimonials build trust and credibility. Post one for people researching your business on social media.
Share a customer testimonial hashtag:
Share a customer testimonial social media post template collection:
Sunday, May 23rd 2021: Take a posting break
Take a Sunday break from posting today.
Monday, May 24th 2021: Share your Memorial Day specials
Make sure your audience knows what sales and specials you are offering for Memorial Day before they spend less limes on their phones and more time in vacation mode.
Memorial Day specials hashtag:
Memorial Day specials social media post templates:
Tuesday, May 25th 2021: Tuesday Tip
Here's a tip: people love helpful tips! Share one in honor of Tip Tuesday.
Tuesday Tip hashtag:
Tuesday Tip social media post templates:
Wednesday, May 26th 2021: Show a before and after
Highlight a transformation with a before and after post.
Before and after hashtag:
Before and after social media post templates:
Thursday, May 27th 2021: Celebrate a business win
From your first sale, to reopening after COVID-19, celebrate recent milestones in your business with your followers.
Celebrate a business win hashtag:
Celebrate a business win social media post templates:
Friday, May 28th 2021: Show a sneak peek of your summer offers
What is on the horizon for this summer? Give a peek so your customers know what to expect.
Show a sneak peek of your summer offers hashtag:
Sneak peek of your summer offers social media post template collection:
Saturday, May 29th 2021: Inspire your followers
Inspire your followers with a quote or photo.
Inspire your followers hashtag:
Inspire your followers social media post template collection:
Sunday, May 30th 2021: Sunday fun day
How is a fun Sunday best spent in your community? Share your favorite small businesses or advertise your own small biz specials.
Sunday fun day hashtag:
Sunday fun day social media post templates:
Monday, May 31st 2021: Memorial Day
Thank those who have made sacrifices or share a Memorial Day sale.
Memorial Day hashtag:
Memorial Day social media post templates:
Has this social media holiday content calendar left you inspired? Share the love with other business owners that might find this helpful in their social media marketing!