Ripl Case Study | MidTerm Fix

Updated: Jun 1, 2020


MidTerm Fix

How MidTerm Fix – Care Packages for Students uses Ripl

Who: Rebecca Hastings | Owner | MidTerm Fix


How did Ripl help?

When the Ripl App was first introduced, Rebecca was one of the first to sign up for the free trial. It worked so well for her business that she’s been using it everyday since then. She doesn’t need the Ripl app to post a still image, but she always runs it through Ripl because her business logo is conveniently placed on every creation!


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Key Benefits & Results

Facebook uses a relevance score metric which rates a given ad based on how relevant it is to the target audience on a scale from 1-10. The higher the relevance score, the lower the cost-per-click rate is, and the better the click-through-rate. In other words, the higher the relevance score, the better it is for your business.


Rebecca decided to run a test to see if Ripl was increasing the relevance score and lowering cost-per-click. To test this, she ran two of the same ads. The first was a carousel post (using non-Ripl photos) with a goal of generating web traffic. The second was a Video Ad with a business offer ($5.00 off).


Results: Carousel Ad Video AdRelevance Score = 3 Relevance Score = 7 Cost per click = $1.02 Cost per click = $0.59


Using the Ripl app to create videos has enabled Rebecca to increase engagement! Facebook reported that the video from Rebecca’s test, was better than 80% of the ads similar.


This post had over 700 views and 15 comments on Facebook!



On Facebook this post had 10 likes and 122 views!



CHANNEL TYPES

BUSINESS TYPES

Your customers are out there

Get inspired with thumb-stopping templates
and marketing tips designed to
help every small business. 

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Real Estate Agents

Highlight your properties on social media
and go from listed to SOLD.

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Restaurants, Cafés & Bakeries

Share new menus or hours, then
give your customers a peek into
the making of your secret sauce.

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Retail Shops & Online Stores

Grow your sales with posts that highlight
offers, show off new products, and help
drive customers to your business.

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Facebook & Instagram ads

Create branded video ads
that reach your customers and
get you noticed.

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YouTube intros

Get noticed, attract more viewers, 
and grow subscribers with
professional-looking video intros.