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Ripl Case Study | OMMactive

Updated: May 31, 2020

exercise studio

How OMMactive uses Ripl

Who: Niamh Boyle | Co-founder | OMMactive

We asked Niamh, the co-founder of OMMactive to share how she uses Ripl in her yoga activewear apparel business.

Why did you need Ripl?

We have an award-winning female luxury activewear brand, but needed Ripl to build OMMactive’s brand identity, improve how we market our products on social media, and increase our sales conversion rates online.

How did Ripl help?

By using Ripl, we have improved our Instagram conversion rate exponentially. We now sell our luxury activewear to over 29 countries and have built our Instagram to over 13.8k followers.


What are the key benefits and results you experienced?

Ripl allowed me to create customized and branded content while saving time and effort on my marketing program. Additionally, I gained more followers to my online accounts, more views for my online posts, and greater customer awareness and interest—all while generating content that was more visually interesting.

Ripls from OMMactive

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