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The importance of scheduling posts

Updated: Oct 6, 2020

Every month, billions of people use social media. On Facebook alone, over 2 billion people logged in throughout January of 2019. During the same month, Instagram and Youtube had over a billion visitors, and Twitter had over three hundred million! One of the best ways to stand out in this crowded space is by posting at the right time and knowing when your customers are most likely to be on social media.

Schedule posts

Posting to Facebook

When posting to Facebook think about when people are most likely to get online… or to take a break from work. Many people treat Facebook like a personal email; they check it in the morning, scroll through during their lunch break, and check it again during lulls at the end of the day. After work hours, people tend to stay off Facebook, and check other platforms.

Thus when scheduling posts to Facebook, plan your posts for about 9 am, around the lunch hour (11 am – noon), or 3 pm. People are most likely to be on Facebook during the week, which means if you create something during the weekend, it might be best schedule your post to show up on Monday!

Posting to Instagram

In many ways, Instagram patterns are similar to Facebook; people use it when they are bored at work or during their lunch break. It is also best to post to Instagram during week days. However, unlike Facebook, people tend to stay off Instagram in the mornings, and instead check it more at night.

Instagram’s peak hours tend to be from noon to 6 pm. But since many people do use the app later in the night, if you post something at 6 pm, you may still get traffic from people logging in around 8 pm. To drive the most traffic, we still recommend posting to Instagram between 2 pm and 5 pm.


Posting to Twitter

Twitter users behave like a combination of Facebook and Instagram users. When deciding what time to Tweet, think about when people are most likely to commuting. This is because the most traffic on Twitter tends to be from 8 am to 10 am and 4 pm to 6 pm on weekdays.

Posting to LinkedIn

While Facebook, Instagram, and Twitter users show similar behaviors, people tend to use LinkedIn at very different times of the day. LinkedIn is viewed as a platform for work and people primarily use it throughout the work day.

Because of this, when scheduling a post to LinkedIn we recommend posting between 10 am and 3 pm during weekdays to get maximum visibility.

Schedule with Ripl

We know how much of a difference posting at the right time can make, and because of this, Ripl provides you with the ability to schedule during your final posting step. This is so that you can create videos whenever is easiest for you, and still time your post to get the maximum amount of traffic. Use our scheduling feature to maximize your post’s effectiveness!

Ripl app


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