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The importance of scheduling your social media posts during the holidays

The importance of scheduling your social media posts during the holidays

The holidays are finally here and for a lot of us that means we've just become a thousand times busier. With holiday shopping, menu planning, wrangling family members, AND running a small business, we know it's hard to think about marketing your business this holiday season. It may feel like you have absolutely zero time to spend on social media.

We're here to help you (hi, Ripl makes it super easy to create professional social content) but also to advocate for scheduling in advance as much as possible. Scheduling can make all the difference any time of year, but especially when we find our calendars blocked full of holiday traditions and business activities. If you haven't started planning your content and scheduling it out, now is the time before things get too crazy!

In case we need to convince you further, keep reading for four main reasons to schedule your social media posts in advance this holiday season.

1. Scheduling your social media posts in advance saves you time

By scheduling your social media content in advance, you can free up your time to work on other important business operations. You won't need to worry about what to post or when to get online to post itit will go out on time because you've already scheduled it!

2. You won't have to scramble for content

Planning your content calendar ahead of time and scheduling your posts means that you won't need to come up with content the same day it needs to go out on social. Taking some time to brainstorm multiple posts ahead of time will help you out in the long run, we promise. Set some time aside to schedule your social media content out for the next week, or the next month, and you'll see what we mean.

3. You'll be more consistent

By planning your content in advance, you'll be able to post at more consistent and optimized times. When your content goes out at steady pace, it consistently puts your brand in front of your followers and customers, keeping you top of mind.

4. You can focus on other things that matter

Scheduling your social media content means you won't need to be online at all hours. You can schedule content to go out in the evenings, on weekends, and during holidays any times you wouldn't normally be online. This makes room for you to focus on other things that matter during the holiday season, whether that's other business operations, friends & family, or a special new project.


Ripl makes it easy to schedule all of your content and manage the posts for your different social media platforms all in one place. Try out our scheduling feature today!


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