Are you trying to grow your following on social media?
A bigger following has obvious benefits—bigger reach, brand awareness, and more engagement—but did you know it can also increase sales? According to one study, 90% of people buy from brands they follow on social media.
So how do you do it?
There’s more to building your following than sharing content that you think your followers would like. Instead, focus on putting yourself in your customer’s shoes to give them what they actually want to see. By having a customer first focus when posting, you increase the odds of building engagement which improves the quality of your following and keeps your audience excited to see what you post next.
Keep reading to get into the minds of your customers and learn the top three reasons customers follow brands on social media.
Reason #1: To learn more about products and services
Your social media feed should be a hub of information about your products and services that people can use to research and learn more about your business.
Follow-worthy creative ways to showcase your products and services:
Use diverse models
Show multiple ways to use your products
Share customer testimonials
Provide education related to what you offer
Reason #2: To stay up-to-date on business news
Once your customers follow you, keep them up-to-date with what’s going on.
Follow-worthy ideas to help customers stay up-to-date on business news:
Announce in-store events
Introduce new team members
Share new offerings
Reason #3: To learn about sales and discounts
Reward your customers that follow you by offering them something exclusive with a flash sale or limited offer. Social media-exclusive sales and discounts give an extra incentive to follow you.
Follow-worthy sales content must-haves:
Promotion dates
Direct them to a direct link
Need more help growing your audience? It doesn’t have to be complicated, check out our guide to building your following.
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