12 social media post ideas for your real estate business

Updated: Jul 6

12 social media post ideas for your real estate business

Social media is a tool worth using for your real estate business. Facebook has over 2.7 billion monthly active users, Twitter has over 330 million monthly active users, and Instagram is projected to reach 120.3 million monthly active users by 2023.

It's especially important to market on social media to capture a younger audience, considering 38% of home buyers are made up of millennials at this time.

So, you're on social media. But what do you post? It's important to keep your social media content diverse to engage followers and build your brand reputation. Below are twelve different social media post ideas to help you get creative and find new ways to interact with potential clients.

Click on any of the templates below to create your own.

1. The new listing or just listed post

This is a given, right? Let your followers and community know about a brand new home or property on the market! Try one of these just listed templates to get started.

New listing real estate social media post template with blue sky and yellow house

2. The behind-the-scenes post

Your social media feed is not only about making a sale or gaining new leads, it's also about connecting with followers you already have. Build a sense of community with your social accounts by posting "behind the scenes" social media posts. Whether that's an activity you're doing with your team, or a quick Instagram Reels video of you doing the sourcing for a new home staging, your efforts to show something other than a sales pitch will make you more relatable and build trust with your followers.

Behind the scenes Ripl social media post template with man in office setting holding a book

3. The community engagement post

Your business is reliant on your relationship with your community. Posting about it can show potential clients your engagement and commitment, while strengthening your relationship with your community. Promote local events you'll be attending, philanthropic efforts you'll be participating in, or other local occurrences coming up. These types of events are also a great opportunity for you to network and meet potential customers outside of social media. Plus: did you know you can now set up a fundraiser for verified nonprofits on Facebook? Consider doing so to show your support to a specific cause.

Community art walk social media post with woman at art museum in front of painting

4. The before and after post

Those who are currently renovating their home to sell or updating their homes after purchasing would find value in before and after posts. Show your customers what types of updates were made to a property and how it increased the value of the home, plus tips on how they can accomplish these types of upgrades.