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6 Ways to prepare your social media for Black Friday

Black Friday is quickly approaching and for many small businesses this means a time for finding new customers and treating them to more sales in anticipation for the holiday season.

When it comes to your marketing efforts, making a good first impression on your social media profiles and educating your followers with your content is essential. Today we are discussing 6 ways you can prepare your social media profiles for a successful Black Friday (and year-round!).

Ensure your bio is up to date

The bio section in your social media profiles is a critical part of your overall social media strategy. This is where people can learn more about your business and why they should follow you (or purchase from you).

Here are the key points to keep updated:

  • About me section: This is your place to tell everyone about your business and what sets you apart from the rest.

  • Location: If you have a brick and mortar location, include your address for customers to easily find you.

  • Hours: People use social media to research businesses so ensure your hours are updated to reflect new holiday hours.

  • Link: Take advantage of clickable spaces where you can. Link to your website or contact page. We always recommend double checking that your links work!

Create a content plan

We always recommend approaching social media with a plan but especially during the holiday season.

You can check out our full guide to planning a successful Black Friday social media campaign but below are the basic steps to consider in your planning:

  • Step 1: Define measurable goals for your campaign

  • Step 2: Decide which social media platforms you're going to use

  • Step 3: Draw out your content calendar and content plan

  • Step 4: Create your social media content

  • Step 5: Schedule your social media content

  • Step 6: Go live!

  • Step 7: Measure your social media performance

Keep your customers in the loop

Want to make more sales? Get your followers excited about what you’re selling! This means posting consistently (at least 3 days a week) and using your content to get them to want to purchase from you.

You can do this by including a mix of reviews, sales posts, and product shots in your content lineup. Ripl has tons of ready-to-use templates to plug in your business’s information and post!

Make sure all links are working

When people are willing to make a purchase with you, you want to ensure the best possible customer experience for them. This means double and triple checking that any links you provide work properly, and get your customers where they need to be.

There is nothing more frustrating than clicking on something only to find out the link is broken and you’ve hit a dead end.

Create an Instagram Shop

Turn your Instagram profile into a virtual store and make sales using the Instagram Shop feature. This feature allows you to share shoppable products directly to your Instagram account without customers needing to leave the platform.

Here is our step-by-step guide on how to create an Instagram Shop.

Invest in ads

The best way to guarantee your reach is to invest in Facebook and Instagram advertising.

With paid advertising, you have the opportunity to reach beyond your existing followers, see live data on how well your ads are doing, and potentially reach your marketing goals sooner than you think.

Grab our tips for any small business to create a Facebook ad.


Once your social media profiles are prepared, read on for 6 tips to help you plan your holiday social media content.


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