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Creative ways for real estate agents to use video

It’s no secret that we recommend using video for real estate businesses on social media. Whether showcasing a property, giving a virtual tour, or sharing tips and tricks of the trade, video allows you to engage with potential clients and connect with them on a more personal level.

Here are three creative ways real estate agents can use video on social media.

1. Showcase property listings

Using video to showcase your listed properties is a great way to reach potential buyers and get them interested in your listings. You can show off the property's best features, take viewers on a virtual tour, and give them a better idea of what the home is like. For example, if you have a home with a great view, you can take viewers on a virtual tour of the house and show them the view.

Video is also a great way to show off the home’s interior and exterior, highlight any renovations that have been done, and even share a few tips and tricks for staging the home.

Ripl tip: Use Ripl to turn photos into a video for an easy, professional animation even if you don’t have videos for your listings!

2. Share video tips and tricks for homeowners and buyers

Videos with tips and tricks are a great way to show potential clients that you’re knowledgeable and have their best interests in mind. Some ideas for videos that you can create are tips and tricks for buying, selling, and renting property and advice for staging a home or preparing it for sale.

3. Host a Facebook or Instagram Live

Livestreams might feel scary or awkward, but they effectively engage with potential clients in real time. You can use live streams to answer real estate questions, give virtual property tours, or just chat with potential clients about their needs.

Because of direct interactions with viewers, live streams are also a great way to build relationships and establish trust with potential clients.


These are just a few of the many ways real estate agents can use video on social media. And using Ripl's social media templates to create professional-looking videos makes it even easier. In the app, you can find a variety of templates designed for all of these ideas and more. Try it for free today.