Social media is essential for real estate professionals, especially now during the Covid-19 pandemic, where we're not able to meet much in real life.
You're already using social media, but there's always an opportunity to improve engagement and grow your business!
Keep reading for our top four tips to help you level up your real estate marketing on social media this month.
Tip #1: Establish two way communication on social media
With 98% of all buyers searching for homes online, social media platforms are becoming more and more popular for finding listings and agents, especially for millennials. Real estate professionals have a huge opportunity to attract buyers from an already interested pool of people.
However, potential homeowners are using social media to not only find properties and brokers they trust, but also to ask questions and learn information about the area, the property, and the community.
If you're operating with primarily one-way communication at this time (sales pitches, promotional content, and "sold" and "new listing" posts) consider opening up a two-way dialogue instead. Provide real estate tips and advice, hold a live Q&A session, or utilize story polls to ask your followers what they need from you.
Tip #2: Take advantage of stories on Instagram and Facebook
You may be super familiar with the main feed on Instagram or Facebook, but it's time to try something new! Try out Instagram stories and Facebook stories to engage with your followers on social media. Post a behind the scenes video, a poll, or before and after snapshots and ask for follower opinions. Learn how to use Instagram stories and Facebook stories for your real estate business.
Bonus: try Reels!
Have you dipped your toes in the Instagram Reels world yet? Read our full tutorial for Instagram Reels and try it out!
Tip #3: Ask your clients for reviews on social media
In a study by ZipRealty, 62% of buyers would be most likely to choose a real estate agent they found online if they had excellent reviews posted by real customers, and 65% would be willing to write a review if the agent provided them with excellent service. There's no disputing that including customer testimonials in your social media marketing is key to a successful social media portfolio.
Some testimonials are better than others. Highlight your best reviews from clients that highlight the following:
Reflects on you favorably
This is a given! A good testimonial will mention your strengths, specialties, and anything that greatly improved the home buying process for your client. Bonus points if they can set you apart from the competition!
Sincere, credible, and traceable
Testimonials should include the client's name and a bit of information about them, and perhaps a photo.
Includes background information
Was there a problem your client had that you worked to solve with them? Any pain points that were resolved? What was the before and after for this client? A good review will have some backstory for context and relatability.
Next time you have a good experience with a client, ask them for a testimonial. Make it easy for them with online forms or emails with prompts. You can also use favorable social media comments and DMs as testimonials!
Tip #4: Create videos to elevate your social media content and schedule your posts
Why you should try video on social media
According to a study by the National Associations of Realtors, 85 percent of buyers and sellers want to work with an agent who uses video, plus homes listed with video get four times the inquiries of homes listed without video. If you haven't already, give video a try on social media!
Ripl helps you create beautiful, professional video content for social media. Try out one of our thousands of video templates today!
The importance of scheduling your social posts
Scheduling your posts in advance can save you time in the long run, plus a whole host of other benefits, especially during the holiday season. In addition to a powerful creation tool, Ripl includes a handy scheduling tool that empowers you to create and schedule your social media posts in advance to all your connected channels.