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How to prevent social media burnout around the holidays

How to avoid social media burnout

We almost can’t have a conversation about social media without also talking about burnout. For many small businesses, marketing is a one-person department, factor in a busy holiday season and you have a recipe for feeling overwhelmed and overworked.

Luckily, there are easy things you can start to incorporate into your day-to-day to help. Check out our four tips to prevent social media burnout around the holidays.

Schedule posts ahead of time

One of the most practical ways to avoid holiday social media burnout is to schedule posts ahead of time. With Ripl, you can create and schedule social posts all in one place to make the process even simpler.

Here are 3 of our favorite benefits of scheduling posts:

  • Posts go out without you needing to be constantly on your phone

  • Keeps your content consistent so customers have a reason to follow you

  • No last minute scrambles to figure out what to post—scheduling makes it easier to batch content and do everything at once!

Set phone-free time

One of the most frustrating things about social media burnout is that grabbing your phone and scrolling happens mindlessly, meaning you may not even be conscious you’re doing it initially! Instead, anticipate it happening and designate phone-free time.

Put it away in a drawer or leave it with your partner in case you need some accountability. The best thing is to do it in a way that works best for you. For some, it’s setting a specific set of phone-free hours or leaving it at home during walks to clear your head (hello, multi-tasking!).

Unfollow accounts that make you feel bad

If getting lost in the scroll leaves you feeling worse about yourself, chances are that it’s time to do some account unfollowing.

Browse through your following list and reassess who you follow. If someone’s content no longer aligns with you or makes you feel bad about yourself, unfollow the account! If you change your mind later, you can always follow them again.

Focus on being present

While it’s fun recording and documenting everything that happens around the holidays, the most authentic connections happen away from screens.

Keep yourself in check, when you have the impulse to reach for your phone, use that as a cue to shift your attention to enjoying what’s happening in the moment. Not only will it help alleviate social media burnout, your loved ones will appreciate it too.



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