Entrepreneurship is already a journey of highs and lows on its own. Throw a global pandemic, social isolation, and economic uncertainty into the mix and you have a situation that would take a toll on anyone’s mental health. Between juggling business pivots and a need to always feel “on,” burnout for small business owners has become a real problem.
In honor of May being Mental Health Awareness Month, we are sharing five ways small business owners can take care of their mental well-being and avoid burnout.
1. Unplug from your phone and computer
We love social media marketing but social media burnout, not so much.
It’s important to post high-quality content consistently to your social feeds but it’s also important to exercise some boundaries with your screens. The good news is that you don’t need to be glued to your phone to update your social media.
Incorporate some of these into your daily and weekly schedule to make sure you’re unplugging:
Designated screen-free times
Create content in batches
Schedule posts ahead of time
2. Practice gratitude
Don’t leave gratitude just for Thanksgiving and special occasions. Studies show that regularly practicing gratitude has many benefits for your mental and physical health.
When it comes to your business, use gratitude as a tool to transform challenges and setbacks into opportunities and learning experiences. Gratitude can help you shift what you’re focusing on and create a new perspective. For example, when businesses were navigating the pandemic, those that focused on gratitude found it easier to apply lessons from the obstacles and adopt new solutions. Not only will this ease the blow of hardships, it will also help you bounce back faster.
To turn gratitude into a habit for you, consider keeping a journal or regularly sharing with family and friends about what you’re grateful for and lessons you have learned from challenges.
3. Connect with your small business community
Being a small business owner can be lonely. Build your support system to include not only family and friends but also a small business community. Having a community of fellow business owners that can relate to triumphs and struggles is helpful for mental health.
Find your community by participating in mentorships, masterminds, and local specialized business organizations to support long-term sustainability and growth. These types of programs provide a safe space to exchange ideas and tools, share feedback and get advice from those further along in their business journey.
4. Don’t compare your business to other businesses
Social media is generally known as being a highlight reel for people and businesses, so it’s no surprise that one of the downsides of spending a lot of time on social platforms can lead to falling into a comparison trap.