Mastering Social Media: Do’s and Don’ts for Your Creations

If you're using the Ripl app to create standout content for your business, you're already ahead of the game. But success on social media doesn’t just come from stunning visuals or catchy captions—it also depends on tailoring your posts to fit the unwritten rules of each platform.

Let’s walk through the do’s and don’ts for the major platforms that Ripl can share to — namely Instagram, Facebook, X (formerly Twitter), LinkedIn, and YouTube — to help you get the best results from every post you create.

Instagram

Do:

• Use bold visuals: Instagram is a visual-first platform. Choose eye-catching templates from Ripl that stand out in the feed.

• Keep captions short and meaningful: Aim for quick impact—around 125–150 characters works well.

• Use relevant hashtags (but not too many): Stick to 5–10 targeted hashtags that relate to your post or niche.

• Post Stories often: Ripl’s vertical templates are ideal for showing timely updates, tips, or behind-the-scenes content.

Don’t:

• Don’t overload your visuals with too much text—less is more for Instagram aesthetics.

• Don’t rely on generic hashtags like # love or # instagood—they dilute your reach.

• Don’t post low-resolution images—crisp, clear visuals reflect better on your brand.

  
  

Facebook

Do:

• Write clear, friendly captions: One to two short paragraphs that tell a quick story or share helpful info work well.

• Encourage interaction: Ask a fun question, post a poll, or invite followers to share their thoughts in the comments.

• Post regularly but not excessively: A few times a week keeps you top-of-mind without overwhelming your audience.

Don’t:

• Don’t ignore your audience—if someone comments, reply when you can to show you’re listening.

• Don’t post only promotions—use Ripl to create a mix of educational, inspirational, and fun posts too.

• Don’t try to sound overly trendy or formal. Keep it friendly and on-brand.

  
  

X (formerly Twitter)

Do:

• Be brief and impactful: Short, snappy text works best—1 to 2 sentences can go a long way.

• Stay timely: Ripl’s seasonal or trending templates are perfect for relevant, shareable content.

• Include a hashtag or two: Keep them meaningful and relevant to your post.

Don’t:

• Don’t overload with hashtags—this can reduce engagement.

• Break the text into paragraphs—a solid wall of text is inherently harder to comprehend.

• Don’t post graphics with too much text. Visual simplicity pairs best with short captions.

LinkedIn

Do:

• Share professional insights or brand stories: Highlight your business journey, customer successes, or lessons learned.

• Be informative and personal: 1–3 paragraphs of thoughtful text can work well here.

• Use your brand visuals consistently: Templates with your logo and colors help build recognition.

Don’t:

• Don’t get too casual—humor is fine, but always align with your brand tone.

• Don’t make every post a sales pitch. Offer value, whether through tips, stories, or inspiration.

• Don’t rely solely on visuals. A meaningful caption can add context and make your post more engaging.

  
  

YouTube

Do:

• Keep videos short and vertical: Under 60 seconds and designed for quick consumption. Ripl’s video templates are ideal.

• Start strong: Use the first few seconds to grab attention with movement or a bold statement.

• Add value quickly: Teach, entertain, or surprise your audience right away.

Don’t:

• Don’t reuse long-form content as-is—short videos need a tight, focused message.

• Don’t overload the screen with text—let visuals speak clearly.

• Don’t forget to include your brand’s style consistently to build recognition.

Bonus Tips for Ripl Users:

• Plan ahead: Use Ripl’s content calendar to stay on track for holidays, promotions, and seasonal trends.

• Stick to your brand: Customize Ripl templates with your logo and colors for a polished, professional look.

• Use Ripl’s caption suggestions as a great starting point—just be sure to personalize them to suit your voice.

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Every social platform has its own rhythm—and when you match your content to the platform’s style, you create more connection and get better results. Ripl gives you the tools to design high-impact posts with ease. With these do’s and don’ts in mind, you’re ready to show up like a pro, wherever your audience is.

And if you ever need a helping hand, be sure to check out Alkai, your virtual AI assistant, ever ready to help craft content that’s as close to perfection as possible. From caption suggestions to polished visuals, Alkai helps you post with confidence—every time. Sign up for your free trial of Alkai here!

Open Ripl and start creating posts your followers will love today!