Facebook and Instagram ads are a great way to grow your business. They can help you gain more followers, drive traffic to your website, increase brand awareness and sell your products online. One of the most frustrating things about Facebook ads is that many ads get rejected. Seriously, ad rejection is an issue that even the most experienced marketers deal with.
So, the question then is, how can I avoid it and what can I do to fix it. To help you avoid the headache of rejections and get your ad up and running if it is rejected we have put together this blog.
Special Ad Categories
Let’s start with on of the most common reasons ads are rejected, Special Ad Categories. Special Ad Categories is a part of Facebook and Instagram Ads that is often ignored. However, for many businesses this is something to pay attention to and could be the reason that your ads are getting rejected.
So, who needs to worry about special ad categories? Anyone who is creating an ad related to Employment, Housing, Credit, or Politics. For example, if you are running an ad promoting an open position at your store, showing off a new home listing, or offering loans you need to select a Special Ad Category.
Facebook pays a lot of attention to these categories so that people can not discriminate in who they sell homes to, try to hire, offer financial services to, and the types of political content shown. One more thing to note, if you are trying to run political ads there is a longer approval process one must go through.