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August 2023 social media holiday content calendar

Updated: Jul 19

August 2022 social media content calendar

It's time to plan some great August social content!

This social media holiday and content calendar is here to help you track important dates in August. Use it to help build out your social media content calendar or just for inspiration throughout the month.

Click on any of the dates below to jump to a specific day's details and corresponding social media templates to make it easier for you to share a post.

See the entire August Calendar Collection

Tuesday, August 1st, 2023: Black Business Month

Black Business Month was founded in 2004 to acknowledge and highlight the needs of over two-million Black-owned businesses in the United States. Celebrate Black Business Month with a post or a shoutout to your favorite Black-owned businesses and products.

Black Business Month hashtag:


Black Business Month social media post template:

Wednesday, August 2nd, 2023: Promote your Back to School sale

We can't believe it either, but it's Back to School season, and the time is now to plan and share your sales. Even if your business isn't related to education, this is an opportunity to have a sale around a theme that is universally recognized.

Back to School sale hashtag:


Back to School sale social media post template:

Friday, August 4th, 2023: International Beer Day

Give a toast to your followers in honor of International Beer Day! Share your drink specials or your favorite beer.

International Beer Day hashtag:


International Beer Day social media post template:

Friday, August 4th, 2023: Chocolate Chip Cookie Day

Indulge your taste buds and celebrate the deliciousness of Chocolate Chip Cookie Day! Every year on this mouthwatering occasion, cookie lovers come together to pay homage to the classic treat that tastes good on its own or with a glass of milk (Or ice cream, we don't judge!) If you're a bakery, share your cookie specials or highlight how you're celebrating.

Chocolate Chip Cookie Day hashtag:


Chocolate Chip Cookie Day social media post template:

Chocolate Chip Cookie Day template

Saturday, August 5th, 2023: National Oyster Day

Briney, sweet, and often times polarizing, oysters are a delicacy worthy of their own day! Whether you prefer them raw on the half-shell, grilled, or cooked in a creamy chowder, National Oyster Day is the perfect opportunity to share how you're celebrating or your restaurant specials.

National Oyster Day hashtag:


National Oyster Day social media post template:

National oyster day template

Monday, August 7th, 2023: National Friendship Day

National Friendship Day is a heartwarming occasion that recognizes the importance of friends in our life. It's a time to celebrate the bonds that bring joy, support, and laughter to our lives. To celebrate on social media, share a heartfelt message or express gratitude for the friends who enrich our lives and make each day brighter.

National Friendship Day hashtag:


National Friendship Day social media post template:

National Friendship Day

Monday, August 7th, 2023: Sisters Day

Is there a "sister" in your life that you'd like to celebrate? Whether they're related by blood or by kinship, today is the day to give them a special shoutout.

Sisters Day hashtag:


Sisters Day social media post template:

Tuesday, August 8th, 2023: International Cat Day

Looking for an excuse to share your sweet cat online? International Cat Day is the perfect opportunity! Followers will love the sneak peek into your personal life.

International Cat Day hashtag:


International Cat Day social media post template:

Wednesday, August 9th, 2023: Book Lovers Day

Calling all bookworms! Book Lovers Day is the perfect occasion to escape into the captivating world of literature. Celebrating the magic of storytelling and the joy of reading. Grab your favorite book, snap a cozy reading pic, and share it on social media!

Book Lovers Day hashtag:


Book Lovers Day social media post template:

Book Lovers Day template

Thursday, August 10th, 2023: S’mores Day

Embrace the sweetness and nostalgia of S'mores Day, celebrating the timeless combination of marshmallow, chocolate, and graham cracker that brings smiles and warmth to every outdoor summer gathering.

S’mores Day hashtag:


S’mores Day social media post template:

S’mores Day template

Friday, August 11th, 2023: Son & Daughter Day

Celebrate the bond that knows no bounds on Son & Daughter Day! This special day honors the incredible love shared between parents and their children. Take the time to cherish precious moments, create lasting memories, and create a post to let your sons and daughters know just how much they mean to you.

Son & Daughter Day hashtag:


Son & Daughter Day social media post template:

Saturday, August 13th, 2023: Garage Sale Day

Get creative and host a "Garage Sale" for your business. Share your dates and hours in a post.

Garage Sale Day hashtag:


Garage Sale Day social media post template:

Tuesday, August 15th, 2023: Share a this or that

A "This or That" poll is a great way to get followers to engage with your post. Give it a try and see what wins!

This or that hashtag:


This or that social media post template:

This or That template

Tuesday, August 15th, 2023: National Relaxation Day

Offer a spa treatment discount, promote a yoga or mindfulness class, or encourage your followers to take a moment to relax.

National Relaxation Day hashtag:


National Relaxation Day social media post template:

Wednesday, August 16th, 2023: Tell a Joke Day

From clever one-liners to witty puns, unleash your comedic prowess and bring laughter to your social media feed. Share your favorite jokes, punchlines, and get ready for a day filled with laughs on Tell a Joke Day!

Tell a Joke Day hashtag:


Tell a Joke Day social media post template:

Tell a Joke Day template

Thursday, August 17th, 2023: National Nonprofit Day

Share your favorite nonprofit organization in honor of National Nonprofit Day. Better yet, donate a portion of your sales to the cause.

National Nonprofit Day hashtag:


National Nonprofit Day social media post template:

Thursday, August 17th, 2023: Thrift Shop Day

From vintage fashion to quirky collectibles, thrift shops offer endless possibilities for shoppers that love the hunt. Share your best finds or your favorite thrift shops.

Thrift Shop Day hashtag:


Thrift Shop Day social media post template:

Thrift Shop Day template

Friday, August 18th, 2023: Plan your Labor Day Sales

Labor Day Weekend is September 4th. Set yourself up for success by planning and promoting your sales now.

Labor Day Sale hashtag:


Labor Day Sale social media post template:

Labor Day Deals template

Friday, August 18th, 2023: World Photography Day

World Photography Day honors the art of photography and its incredible ability to freeze moments in time, evoke emotions, and tell captivating stories. From stunning landscapes to candid portraits, show off your best snaps!

World Photography Day hashtag:


World Photography Day social media post template:

World Photography Day template

Saturday, August 19th, 2023: Aviation Day

This day honors the achievements of aviation throughout history and commemorates the pioneers of flight. Through airshows, exhibitions, and educational events, Aviation Day inspires and encourages future generations to pursue careers in aerospace, celebrating the possibilities of flight.

Aviation Day hashtag:


Aviation Day social media post template:

Aviation Day template

Sunday, August 20th, 2023: National Lemonade Day

Lemonade stands are many kid's first taste of entrepreneurship, and Lemonade Day is a fun celebration of entrepreneurship for young aspiring business owners. Lemonade stands allow kids to learn about business planning, budgeting, customer service, and the value of hard work.

National Lemonade Day hashtag:


National Lemonade Day social media post template:

Lemonade Day template

Monday, August 21st, 2023: Senior Citizens Day

Do you offer a senior discount? Or employee senior citizens? Let folks know on social!

Senior Citizens Day hashtag:


Senior Citizens Day social media post template:

Senior Citizens day social media template

Thursday, August 24th, 2023: Burger Day

Burger Day brings together food lovers, ignites friendly debates about the best burger combinations, and pays homage to the timeless classic that has become a symbol of summer cookouts and fast food.

Burger Day hashtag:


Burger Day social media post template:

Burger Day template

Thursday, August 24th, 2023: National Waffle Day

National Waffle Day celebrates breakfast food lovers of all ages to appreciate the fluffy goodness of this morning staple. What are you topping yours with?

National Waffle Day hashtags:

#nationalwaffleday, #waffleday

National Waffle Day social media post template:

National Waffle Day template

Saturday, August 26th, 2023: Women's Equality Day

Women's Equality Day commemorates the hard-fought battle for women's rights and celebrates the progress made toward achieving gender equality. This day serves as a reminder of the relentless advocacy, resilience, and determination of women throughout history who have fought for equal rights and opportunities. Empower the women in your life today. Share a story or post to celebrate and recognize Women's Equality Day.

Women's Equality Day hashtag:


Women's Equality Day social media post template:

Women's Equality Day template

Saturday, August 26th, 2023: National Dog Day

Time for your pup to get some love. Watch the comments roll in when you post a cute photo of your favorite pooch for National Dog Day.

National Dog Day hashtag:


National Dog Day social media post template:

Monday, August 28th, 2023: US Open Tennis Championships Begins

The US Open Tennis Championships is one of the most prestigious tennis tournaments in the world. Top tennis players from around the globe gather in New York to compete. Share who you're rooting for!

US Open Tennis Championship hashtag:


US Open Tennis Championship social media post template:

US Open Tennis Championship template

Wednesday, August 30th, 2023: Blue Moon

A Blue Moon occurs when there is a second full moon within a calendar month. Look up and enjoy the extra bright night sky.

Blue Moon hashtag:


Blue Moon social media post template:

Blue Moon Facts Template

Thursday, August 31st, 2023: Eat Outside Day

From restaurants to real estate agents, share a post celebrating the simple pleasures of eating outside.

Eat Outside Day hashtag:


Eat Outside Day social media post template:

National Eat Outside Day template


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