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August 2025 social media holiday content calendar

August is here, and it’s packed with personality! From Cat Day to Dog Day and many more, this month is full of opportunities to connect, promote, and have some fun while you're at it.


Use our August 2025 social media calendar to plan content around trending topics, awareness days, and moments that drive engagement. Whether you're wrapping up summer sales, launching fall promos, or spotlighting your community, there's something to post about nearly every day.



Along with Ripl, Alkai is here to help you build your precise marketing strategy and hit your ultimate social media goals! Try it now and see how Alkai can help your brand shine even brighter.


Click on any of the dates below to jump to the day or keep scrolling for important days and hashtags in August, along with caption inspiration and post templates to match.






Friday, August 1, 2025: Black Business Month


Celebrate and support Black-owned businesses all month long. Highlight local shops, collaborate on spotlights, or share stories that inspire economic empowerment.



Black Business Month social media post templates:





Saturday, August 2, 2025: International Beer Day


Raise a glass to craft, culture, and cold brews! Share your favorite beer pairings, brewery features, or drink-themed discounts.



International Beer Day social media post templates:





Saturday, August 2, 2025: Back to School Sales Day


It’s shopping season! Share your best deals, organize giveaways, or post last-minute school essentials.



Back to School Sales Day social media post templates:





Sunday, August 3, 2025: Sisters Day


It’s all about sisterly love—biological or chosen. Invite your followers to tag their sisters or post nostalgic sibling moments.


Hashtag: #SistersDay


Sisters Day social media post templates:





Tuesday, August 5, 2025: National Oyster Day


Seafood lovers, rejoice! Feature local oyster specials, recipes, or an oyster appreciation post.


Hashtag: #OysterDay


National Oyster Day social media post templates:





Thursday, August 7, 2025: Plan Your End of Summer Sales


Time to brainstorm and promote! Announce upcoming sales, tease new fall products, or ask your followers what they want to see.



End of Summer Sales Planning social media post templates:





Friday, August 8, 2025: International Cat Day


Purr-fect content opportunity! Share cute cat pics, run feline-themed contests, or partner with a shelter to raise awareness.



International Cat Day social media post templates:





Saturday, August 9, 2025: Book Lovers Day


Calling all bookworms! Recommend reads, share your team’s current book picks, or ask your audience what they’re reading.


Hashtag: #BookLoversDay


Book Lovers Day social media post templates:





Sunday, August 10, 2025: S'mores Day


Gooey, sweet, and iconic! Post recipes, host a poll, or share memories of campfire treats.


Hashtag: #SmoresDay


S’mores Day social media post templates:





Sunday, August 10, 2025: Garage Sale Day


It’s the perfect time for a summer clear-out! Promote your garage sale, feature community listings, or offer secondhand shopping tips.


Hashtag: #GarageSaleDay


Garage Sale Day social media post templates:





Monday, August 11, 2025: Son & Daughter Day


Give a shoutout to the kids who brighten your life! Invite followers to post proud parent moments or share generational stories.



Son & Daughter Day social media post templates:





Wednesday, August 13, 2025: International Lefthanders Day


Today’s for the lefties! Spotlight famous lefthanders, share fun facts, or ask how many of your followers are part of the club.


Hashtag: #LefthandersDay


Lefthanders Day social media post templates:





Wednesday, August 13, 2025: Financial Awareness Day


Smart money, smart life. Share financial tips, budget tools, or shoutout financial advisors and educators.



Financial Awareness Day social media post templates:





Thursday, August 14, 2025: Share a This or That


Ice cream or milkshake? Beach or mountains? Use this fun format to get your followers talking!


Hashtag: #ThisOrThat


This or That social media post templates:





Friday, August 15, 2025: National Relaxation Day


Take a breather! Post calming visuals, promote self-care, or share ways to recharge.



Relaxation Day social media post templates:





Saturday, August 16, 2025: Tell a Joke Day


Laughter = connection. Share a pun, a clever one-liner, or ask your audience to drop their funniest jokes.


Hashtag: #TellAJokeDay


Tell a Joke Day social media post templates:





Sunday, August 17, 2025: National Nonprofit Day


Shine a light on organizations doing good. Feature a nonprofit, host a fundraiser, or share ways to give back.



National Nonprofit Day social media post templates:





Sunday, August 17, 2025: Thrift Shop Day


Vintage finds, big savings! Highlight your best thrift shop items or share secondhand shopping tips.


Hashtag: #ThriftShopDay


Thrift Shop Day social media post templates:





Monday, August 18, 2025: Plan Your Labor Day Sales


Time to map it out! Give followers a sneak peek or run a poll to shape your deals.


Hashtag: #LaborDay2025


Labor Day Sales Planning social media post templates:





Tuesday, August 19, 2025: World Photography Day


Capture the moment! Feature your favorite photos, run a contest, or shout out local photographers.



World Photography Day social media post templates:





Tuesday, August 19, 2025: Aviation Day


Take off with themed content! Share travel memories, aviation facts, or feature aviation-loving customers.


Hashtag: #AviationDay


Aviation Day social media post templates:





Wednesday, August 20, 2025: National Lemonade Day


Time to refresh! Share sweet deals, citrus recipes, or photos with a splash of sunshine.


Hashtag: #LemonadeDay


National Lemonade Day social media post templates:





Thursday, August 21, 2025: Senior Citizens Day


Celebrate the wisdom of experience. Highlight senior customers, share generational stories, or support elder-focused initiatives.



Senior Citizens Day social media post templates:





Friday, August 22, 2025: Burger Day


Stack it up! Post delicious burger specials, foodie shots, or run a fun burger toppings poll.


Hashtag: #BurgerDay


Burger Day social media post templates:





Saturday, August 23, 2025: Plan Your Fall Promotions


It’s time to look ahead! Share ideas in progress, poll your audience, or preview your fall aesthetic.



Fall Promotions Planning social media post templates:





Sunday, August 24, 2025: US Open Tennis Championships Begins


Game, set, match! Serve up sports content, shout out athletes, or share themed product picks.


Hashtag: #USTennisOpen


US Open Tennis social media post templates:





Sunday, August 24, 2025: National Waffle Day


Sweet or savory, waffles rule. Share recipes, breakfast specials, or get creative with waffle pairings!



National Waffle Day social media post templates:





Tuesday, August 26, 2025: Women’s Equality Day


Celebrate progress and empowerment. Share historical milestones, spotlight female leaders, or support gender equity.



Women’s Equality Day social media post templates:





Tuesday, August 26, 2025: International Dog Day


Dogs deserve the spotlight! Share adorable pics, promote pet-friendly products, or run a pup-themed giveaway.



International Dog Day social media post templates:





Sunday, August 31, 2025: Eat Outside Day


Alfresco fun! Encourage picnics, patio dining, or outdoor meal ideas. Where’s your favorite place to dine outdoors?


Hashtag: #EatOutsideDay


Eat Outside Day social media post templates:




Ready to start posting? August offers the perfect blend of summer spirit and back-to-business energy. With so many playful, meaningful, and timely ideas to choose from, you're all set to keep your social feeds fresh and engaging all month long. Let's make this August your most creative one yet!

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