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21 real estate social media posts to generate leads

Updated: Sep 26, 2022

Real estate social media templates for leads

Social media has become the go-to place for buyers to research and window shop for new homes, giving it the power to help elevate your business and reach new potential leads.

Strategically sharing your content can make your business stand out from the rest and build a steady pipeline of interested clients. Keep reading for our top suggestions for real estate post ideas and templates you can use to get more leads from your social media marketing.

Post new listings

When driving new real estate leads, sharing new listings on social media is our top recommendation.

Listings are best shown in videos, carousels, and Instagram Reels so that interested buyers can see the most comprehensive view of the home and its features. Customize these templates with your new listings.

Share Success stories

Success stories provide double the impact because they show the social proof of happy customers and that people enjoy working with you.

Customize any of these templates with photos of your clients and recently sold properties.

Show what you know

Successful realtors on Instagram often share their real estate knowledge in the form of advice, tips, and guides to help clients with the buying and selling process.

Film video tips, create city guides about the community, offer renovation tips, or make lists of things that people should prepare for before buying or selling their house. Check out these templates to get inspired.

Become a resource

Consider your social media as part of your long-term strategy. As families grow or downsize, it pays to maintain relationships for repeat business and to build a steady stream of referrals. Be a go-to resource to answer questions and let your followers know you’re there to help them along the way.

Use templates like these to encourage your followers to ask questions and engage with your content.



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